McDonalds’ are taking advantage of the upcoming 2010 South Africa Fifa World Cup by giving away soft drink glasses. By just purchasing a Large Extra Value Meal, one can receive a soccer designed cup among the rainbow colors available (Other coke – Purchase with purchase promo).
Furthermore, to attract repeat consumers, McDonalds’ are only giving away limited designs of cups over a few weeks. Coca Cola is engraved over the cup – a fantastic joint strategy for both Coca Cola and McDonald’s promotion.
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