Chinese Pharmacies are always such interesting places for promotional product campaigns. This Creative POS display for tooth whitening products which works while you are sleeping. Caught the eye of one of our ODM staff among the crowded pharmacy. It instantly delivers the message – click on image for close up.

Details: Acrylic box, fabric covers, dolls to show humans. Advert printed on sticker on the box. This sparks impulse purchases when products for purchase are placed next to the POS and cash register.  Here in this blog we can start to look at some of the best ways to use Creative POS displays to boost sales and attract customers

Creative point of sales display

Creative point of sales display

 

1. Personality

Creative POS displays are great ways to put your brand personality on display. With visuals, designs, colours and texts. Texts are just as important as how you execute it with designs. There is room for infinite creativity when it comes to your own custom display. Play around with different tone of voices, personas or evocative language to spice things up.

2. Change up displays & measure success

Shelves stay still and won’t budge. But the good thing about Creative POS displays, whether in the form of a free-standing display unit or on a shelf, can be easily moved around. Using POS displays you can experiment with locations, times of the year. Which locations will garner the most sales. By the entrance? By the check out point? Or on shelves?

3. Space that your Product Packaging doesn’t have

Most promotional product packaging and labels on your shelves are tiny. With the small prints and information printed – There is limited space to add enticing details. This is where you can use a Creative POS display, now you have the space and size to start persuading customers.

With this space you can add information like:

  • Benefits for the customers
  • Attractive promotions
  • Start boasting about awards or certificates
  • Get creative with the displays. colours and visuals

With each variation this flexibility gives you the chance to experiment to find what works best for your brand

4. Impulse buys

Every shopper has fallen victim to impulse buys. The lines of small products at queuing areas in supermarket, pharmacies or makeup stores are made just for that. Statistics show that the average shopper makes at least 3 unplanned purchases in 4 out 10 of their shopping visits. Creative POS displays are perfect to influence your customers into buying your product.

5. All round experience

Unlike shelves which only have one viewpoint. Creative POS displays have the option of a 360 unit that will be noticed from every angle possible. It will most literally be the centre of attention. Bring customers to your product

ODM can help your brand boost sales

Here at ODM we work closely with experience designers to manufacture high-quality POS display for the global market. Where we bring your ideas to life, with designs tailored to your brand and customers. Do not hesitate to contact us with any ideas or designs you want to brought to life – We’d love to hear from you!

Check out related blogs below!

Colours play a big part in effective in pack giveaways for kids. In this blog we look at the step by step process to create a giveaway kids will love.

Standing out in pharmacies and supermarkets can be challenging alike. Here is another great example of an eye-catching on-shelf display by Muscle and Lysol. Give it a read, it may spark inspiration for your brand’s next big idea.

Make your product levitate mid-air. Check out the blog below, this new and exciting way to display your products can be used for more than just Air Jordans. But for your own products too!

Nivea attracted our attention with this amazingly creative POS display, using 4 different marketing materials to create this piece. Find out more below, and how you can create your own attractive display for your brand.