Free Bag With Purchase: Lux In-pack Promotional Product

Spotted at one of Singapore’s supermarket (NTUC Fairprice), Lux soap from Unilever is currently giving away a free organiser bag. Simply purchase 2 bottles of 700ml body foam worth SG$12.90 (US$9.70), to receive a free organiser bag. Which is packed together with the bottles of body foam. Available in 4 different colors, each bagis  given out with the purchase of a different Lux body foam fragrance. Additionally, a display of the bag is found on the shelf along with more information regarding the promotion.

What do we like about this free bag organiser?

1. Different Colours

This bag organiser comes in different colours, which appeals to different groups of people. With the option to collect all the different coloured bags, consumers will be spoiled for choice and would consider purchasing a new fragrance in order to receive a bag in their favourite colour.

2. Different Components

The bag is big and has many different components, which allows for the customer to store many items and say goodbye to a messy bag. Bag organisers help many people as they allow for easier compartmentalisation of their items and allow for more to find the items they need without a hassle.

3. Various functionalities

With so many compartments, this bag can be used as a laptop bag, maternity bags, grocery shopping bags and many more. This allows customers to use this promotional product for any use they deem fit. Hence, being a useful and essential product that would not be a waste of space in your home.

4. Foldable and Compact

With a product that is foldable, the bag does not take up much space at home. Customers are more inclined to keep a compact product which does not take up space, as compared to a bulky item. This is more likely to appeal to customers who are interested in purchasing body foam.

5. Customisable

Customisable bags are customized easily based on different requirements. Lux has put a tag on the bag which allows boosts brand awareness of the company. This is done as firstly, customers who receive the product would constantly look at the bag. Especially, when it is something they have found to be using on a daily basis. Secondly, customers also market the company’s brand by bringing the bag out. Customisation of promotional products are a great marketing strategy for companies to increase brand awareness and to build a strong customer base. Check out some other customised products like custom plush toys and mascots.

How can ODM help?

If you are looking to come up with a promotional product just like this or you wish to come up with new ideas, let ODM help you. At ODM, we’ve helped many companies ideate, produce and manufacture promotional products. Feel free to contact us with any queries. If you are looking for other promotional products, on-pack promotions, POS Displays and other marketing ideas, do check out our magazine for more.