Caltrate, a health care company specializing in vitamin supplement and bone loss prevention, is currently offering free electric toothbrush as part of its promotional campaign in China.
Brushing teeth is an activity repeated on a daily basis by every member of a household – this gives repeated and long term exposure for the brand.
This marketing fits perfectly with the business model of Caltrate. As a firm focusing and well being and health, giving away electric toothbrush gratifies customers with a gift of high perceived value while reinforcing the image of the company.
ODM already work with customers on many similar projects including but not limited to: branded towel, mirror, cup, keychain etc. The usual winners of those gifts with purchase campaigns are small and inexpensive products that will be used repeatedly.
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