High End Gift With Purchase: 4 Reasons It Will Work For Your Business

Gift with purchase is a marketing strategy that maximises sales and adds value to your brand. Lumens, however, took promotional GWP a step further by offering a high-end gift with purchase homeware.

Lumens is a company that offers high-end design-oriented lighting, fans and home accessories, from contemporary international designs to modern interpretations of classic design. In this GWP promotion, consumers can get a free lamp with purchases over $300.

High end Gift with Purchase for Homeware

4 Reasons A High End Gift With Purchase Homeware Will Work

  • It encourages consumers to buy more.

The furniture company set a specific amount of $300 to be able to secure the free promotional lamp. This specific amount that consumers have to reach helps boost sales.

For instance, a consumer that already spent $275 would instantly think they only need another piece of furniture to save money by buying a lamp. Thus, compelling people to buy more.

  • It adds tangible value.

The free lamp has a market value of $100, which is included in the advertisement.

This is clever because it lets people know they will save that exact amount. Moreover, it means the gift with purchase has a high quality.

  • Appeals to the normal customers of the brand.

Since the promo gift is another piece of furniture, regular customers would instantly be interested.

Additionally, it could strengthen customers’ loyalty. They will know the company is ready to give them high-end merchandise resulting in consumers’ eagerness to do more business with the company.

  • It encourages impulse buying.

As we’ve seen above, the advertisement clearly stated the end date of the promotion. This is very effective to communicate urgency to consumers.

The limited time to avail of the gift with purchase makes consumers buy impulsively so they wouldn’t miss the promo.

Other high-end homeware ideas for your next promotions:

Swarovski, a brand known for its crystals, chooses to keep it classy yet simple in its promotional jewellery container.

Kikki-K managed to increase the product awareness by launching its campaign in 70 stores of the shopping centre, Shore City. Check the details here:

Curious how other brands used high end products in their marketing? We got you covered! Here are some brands that used high end products for their promotions.

The main reason brands offer high end gift is to boost sales. Naturally, to be eligible to get the gift, they have to purchase from the brand. Check out how Pandora executed this:

Gucci, a renowned brand, offered a limited high end gift, a pocket mirror, for all their patrons at Sephora. It’s quite simple to join, too! Consumers just have to purchase selected Gucci fragrances.

A free promotional watch by Roar can be picked up when one purchases two Roar items at the sale price or regular price. Read all details below:

Overall,

A high-end gift with purchase can give your business the benefit of boosting sales, consumer loyalty and attracting the attention of prospective new clients.

The important factors to remember when making a gift with purchase are your marketing needs and the preferences of your consumers.

ODM can help you make these decisions and see your vision into tangible marketing merchandise. We have a team of dedicated creatives, Mindsparkz, who will work closely with your brand from brainstorming to sourcing and production.

Our services include purchase with purchase, event swag ideas, free-standing display units and trade show giveaways. Contact us today and we’ll work together for your business.

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2022-06-22T09:53:01+08:00

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