Carlsberg recently held a gift with purchase promotion at Tesco Malaysia. For every 12 pack of green label purchased, customers would get a promotional beer glass for free. This type of promotional product is used by many beverage companies and often proved effective in driving sales. However, with the small labeling of the promotional gift [...]
Archive | February, 2012
Soccer Promotions – Marketing with promo gifts
Now that the FIFA Euro 2012 is coming around, what promotions are you offering to customers this year? Here, we made a list of soccer related promo gifts that are very suitable for such events. Have a look and tell us your favourites…. Soccer Whistles make for a great gift for fans at the stadium or for regular [...]
Promotional Gift – Robinsons Fruit Shoot “Skills Kit”
Britvic launched a major marketing augmented reality offensive through its brand Robinsons Fruit Shoot to boost sales. This promotional event kicked off on June last year and lasted 4 months : it was probably one of its longest-running on-pack promotions for them. This promotional offer was based on the ‘Champion of the Playground‘ game. In this [...]
Sunquick On Pack Glass Pitcher Promo
Our ODM staff spotted a very interesting and creative promo at TASTE Supermarket after our recent post on its shot glass promo. This On Pack glass pitcher is offered to all customers together with a 1 litre orange juice. This type of promotional item is perhaps the first in range among the beverages industry. Instead of [...]
Promotional Gifts – Make-up Case and Tote Bag by Helena Rubinstein
Duty free stores are a great place to spot gift on purchase promotions. When traveling through Narita Tokyo Airport, I stopped by one of the many duty free stores and noticed an ongoing promotion by the famous cosmetics brand, Helena Rubinstein. Each customer who purchases a minimum of ¥10,000 worth of HR products receives a free [...]
GWP Promotion – Cornetto Custom Plush Bear
It is a strategic period for an ice-cream promotion and this gift with purchase really does appeal to the target audience. Streets Cornetto, a Unilever brand in Australia, decided to offer its customers a GWP promotional item with each Cornetto Enigma pack bought. This promotional plush is an excellent way to drive sales. The branded mascot “Enigma Bear” is an [...]
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