Another exceptional promotional gift by Maggi in France. This time, the French frozen meals brand decided to strike hard to ensure the best visibility. Maggi offers an oven to customers who register and give the right answers to the four questions asked on their website.
We already saw with Carte Noire Cotton Candy Machine and Sidchrome Retro Fridge that home appliances as promotional items are efficient way to drive sales. In this case, they are offering a Moulinex oven, a high quality promotional product, increasing the perceived value of the item.
We think that Maggi could have increased the impact of this promotional campaign by branding the oven with their logo and colours for example. This increases brand recall for Maggi among its customers in the long run.
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