Samsung, together with Bosco, a Russian fashion group and the official apparel supplier to the Russian Olympic team, has launched a gift with purchase promotion recently. With every Samsung Galaxy S III smartphone you will get a Bosco polo or a Bosco T-shirt.
Promotional Items by Bosco
The main aim of this promotion is to support the product launch, since Samsung Galaxy S III was released just a couple of months ago in Russia. It was a great marketing strategy for Samsung to choose Bosco promotional items: clothes of this brand are beloved by many Russians. And the reason is simple: wearing Bosco clothes makes you look just like an Olympic champion!
What is more, the timing is perfect: the Olympic games are in full swing, so this will only add up to the hype around this promotion.
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A brief summary of this promotion in Russian for our local readers:
Samsung запустил новую промо-акцию в поддержку своего нового гаджета Samsung Galaxy S III. С каждой покупкой этого смартфона покупатели будут получать поло или футболку Bosco. В контексте Лондонских Олимпийских игр эта промо-акция выглядит особо выигрышно.
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It’s great how they’ve managed to do a promotion that includes fashion, sport and technology. I think this is a brilliant promo.