San Miguel recently held a gift with purchase promotion at all Circle K outlets in Hong Kong. For every purchase of 3 San Miguel products or a 4-can pack of beer, customers can redeem a promotional leather wallet for HKD38.
Choosing to offer a wallet is a great strategy by San Miguel because it is a necessity item for most. This promotion also was well targeted towards Men because of the folded slick and stylish design of the wallet. Furthermore, men are more inclined to drink beer, as such the type of promogift.
San Miguel could have branded their logo on the item to encourage brand recall. There are a few methods in doing so: debossing, embossing and laser printing. Though the first 2 options might cost more, it would give the product as well as the brand, a higher perceived value.
What do you think of this promomotion? Do you think it would be a fantastic summer promo?
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Feel free to contact us now with promotional gift needs and requirement and will get in contact with you as soon as possible.