Star card holders will receive free Geoffrey Stickers after purchasing $150 worth of Back To School equipment in a single receipt.
Geoffrey is the name of the famous Toys R Us giraffe mascot. Geoffrey has been around for years and is a significantly recognisable character. When a child can automatically link Geoffrey the Giraffe to Toys R Us then brand recognition will grow. This is a fantastic GWP promotion that is great for both parties; the company and customer.
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