Muffin Break, a bakery situated in Australia, held a Gift with Purchase (GWP) promotion for Christmas. The store gave away a set of 2 baubles for every purchase of AUD20 or more, at all their outlets. These are the decorative balls that you hang from your Christmas Tree.
These baubles are made up of glass and have the brand’s logo classically printed on it. Also, the gold printing of the logo definitely adds a touch of exclusivity to it.
ODM believes the famous chain has done a great job with this GWP because they chose the perfect complimentary gift to not only reward customers who bought cakes for the festive season but also encourage recall of their brand. The latter being when these baubles are hung on Christmas trees in homes.
What other products do you think Muffin Break should offer for Christmas? Share your thoughts here!
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