This is another promotion from the Danish candy company Toms. There is a TV commercial currently running where they use the character called Gunner. From this commercial you can find about a casting competition for Gunner’s music video on Facebook.
The prizes to be won are really cool. One of them is a promotional bag full of Toms candies, another one is a jukebox that can be connected to an I-pod or a computer. The products are branded with the logo which enhances brand recognition. What is more, this promotion creates word of mouth advertising which is the most effective means to advertise your brand.
Toms Competition Gift
This kind of promotion can be used in all kinds of industries.
If you think this is an interesting way of promoting your products and your company, then please do not hesitate to look at some more related posts:
- Ben & Jerry’s Promotion Denmark
- Nupo Promotion Denmark
- Procter & Gamble Denmark Promotional Gift Campaign
- Lalandia Promo Gift Denmark
- POS Displays – Original Ideas for Drink Companies
- Lambi Promotion Event & GWP Denmark
- Mail in Promotion – Redeem gifts with Nivea Germany
- Kellogg’s Promotional Marketing Campaign – Free Bowl (GWP)
Here is a short summary in Danish for the local readers:
Toms kører en tv reklame med dukken Gunner, i denne reklame bruger de Facebook til at uddybe deres budskab med Gunner og få endnu mere fokus på produkterne ved at lave en “casting” på facebook om at være med i Gunners musik video. Der bliver udtrukket en del vindere i denne konkurrence som kan vinde en branded sports taske fuld af Toms slik eller en transportabel jukeboks der kan bruges til diverse aparater såsom Ipod, cd etc. Denne form for reklame kan bruges i alle industrier og kan være et godt supplement til allerede kørende tv reklamer, for at skabe mere blikfang og omtale.
