It is widely known that the beverage industry is fiercely competitive. Drink companies have to struggle to win over the clients. That’s just where a good marketing strategy might help. And here we have to ask: what major elements comprise a good marketing strategy? Apart from the most obvious ones, like selection and evaluation of target markets, the most important one is being original!
That is the reason why in this post we would like to introduce an interesting innovation - a gel freezer mug! You don’t need the ice any more – the technology keeps drinks cold for hours due to the gel between the sides! What is more, now your drink will never get watered down.
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