No doubt a pair of hip sunglasses would make a great promotional gift item with the lifestyle magazine – Tao. Recently, the magazine chain offered these sunglasses for every purchase of their latest issue. This promotion can be found at across Circle K and 7 Eleven outlets in Hong Kong.
These sunglasses are indeed ‘Trendy’, ‘Affordable’ and ‘Outstanding’ (Tao). With the strong marketing of the promotional gift in relation to the product, it creates a powerful persuasion effect. Sunglasses accentuate the lifestyle factor, which encourages purchases from customers. Most importantly, consistent marketing enables Tao to relate to their customers better!
For Tao, the word that best describes them is ‘Lifestyle’, what about yours?
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