Purchase with Purchase Promo: Mcdonald’s Plush Toy

Aside from gift with purchase, purchase with purchase (PWP) is another effective marketing strategy to engage and attract customers. And without a doubt, McDonald’s, one of the most popular fast-food chains in the world, never missed out on this promotional idea.

Collaborating with Softhard, McDonald’s unveiled a captivating campaign that celebrated the 12 Chinese zodiac signs in a delightful way. Let’s talk about this promo further. Likewise, let’s discuss the benefits of running this marketing technique and provide merchandise to use in your next promotion.

 

How did McDonald’s PWP Campaign Work?

During the Chinese New Year, McDonald’s transformed its restaurants into havens of zodiac wonder. Every customer who indulged in a delicious meal and spent a minimum of HKD$18 had the chance to unlock the magic of the zodiac.

With their purchase, patrons were eligible to purchase custom-made plush toys for a nominal fee of just HKD$15. Each plush toy was meticulously crafted to represent one of the 12 Chinese zodiac signs, from the courageous and energetic Rat to the elegant and wise Dragon.

These charming collectables captured the essence of each zodiac symbol, offering customers a delightful memento to cherish throughout the year.

Adding an element of anticipation and exclusivity to the campaign, each zodiac plush toy was only available for a limited period. Once the allocated timeframe for a particular zodiac sign concluded, McDonald’s would introduce the next enchanting design, ensuring a sense of freshness and excitement.

This approach created a sense of urgency among customers, encouraging them to visit McDonald’s regularly to collect all 12 plush toys and complete their enchanting zodiac collection.

 

Benefits of Running a Purchase with Purchase Campaign

1. Experiential Engagement

McDonald’s PWP promotion captivated customers by creating a unique and interactive experience. The opportunity to unlock the magic of the zodiac and acquire these coveted plush toys instilled a sense of excitement and wonder, making every visit to McDonald’s a delightful adventure.

2. Increased Sales and Customer Satisfaction

By setting a minimum spending threshold, McDonald’s not only encouraged customers to enjoy a scrumptious meal but also provided an incentive to spend a little extra to acquire the zodiac plush toys. This strategy boosted sales while leaving customers satisfied with their purchases, enhancing the overall dining experience.

3. Strengthened Brand Affinity

The PWP campaign showcased McDonald’s commitment to delivering memorable moments and capturing the spirit of cultural celebrations. By collaborating with Softhard and offering these exclusive collectables, McDonald’s solidified its connection with customers, fostering brand affinity and loyalty.

4. Word-of-Mouth Amplification

The allure of limited-edition collectables naturally sparks conversations and generates buzz. Customers eagerly shared their McDonald’s experiences, showcasing their zodiac plush toys on social media and igniting organic word-of-mouth marketing. This viral enthusiasm attracted new customers, spreading the magic of the promotion far and wide.

 

Innovative Items for PWP Promotions in Fast Food Chains

1. Themed Collectible Cups or Glasses

Collaborate with popular movie franchises, sports teams, or artists to create limited-edition collectable cups or glasses. Customers can obtain these items by purchasing a specific meal or spending a certain amount.

2. Exclusive Merchandise

Partner with well-known fashion or lifestyle brands to offer exclusive merchandise, such as branded tote bags, caps, or apparel. These items can be made available as a PWP offer when customers meet the predetermined spending threshold.

3. Seasonal Toys or Figurines

Introduce limited-edition toys or figurines that align with a specific season or holiday. By offering them as a PWP incentive, customers will be motivated to complete their collection or acquire the latest item.

4. Customizable Premiums

Allow customers to personalize their orders by offering customizable premiums. For example, fast food chains could offer PWP promotions where customers can design their own phone cases, custom keychains, or mugs with their chosen artwork or photographs.

 

Discover how other brands implemented PWP campaigns:

Coca-cola launched a seasonal promotion in time for the Chinese New Year. Spotted in one of Hong Kong’s supermarkets, its shelf talker really did its job and conveyed another probable customer incentive idea to us.

 

7-Eleven has stepped into the world of fashion with a first-of-its-kind crossover – a collectible programme that presents limited-edition merchandise rewards to its loyal shoppers.

 

We love this clever strategy where Carrefour drive the desire among customers to get a bag by offering different options. These bags come at affordable prices, which makes them a great addition on top of their other purchases.

 

The Bear’s School is a popular Japanese picture book series with Jackie as the main protagonist. They recently collaborated with DCH Foods for a fun summer promotion. Their in-store promotion was a hit, especially to kids.

 

Conclusion

McDonald’s Purchase with Purchase campaign during the Chinese New Year showcased the brand’s commitment to creating unforgettable experiences for its customers. By collaborating with Softhard and offering customized zodiac plush toys, McDonald’s successfully engaged customers and enticed them to spend a little extra on their meals.

Purchase with Purchase campaigns has proven to be an effective marketing strategy, driving sales, increasing brand loyalty, and generating valuable word-of-mouth marketing. For fast food chains and other businesses, exploring unique and appealing items for PWP promotions can amplify customer engagement and contribute to long-term success in the competitive market.

 

ODM Group: Your Partner in Designing and Manufacturing PWP Merchandise

When it comes to executing successful Purchase with Purchase (PWP) promotions, businesses need a reliable partner that can turn their promotional ideas into reality. With over two decades of experience in the promotional product industry, ODM Group has been a trusted partner for local and international companies since 2003. Their expertise lies in helping businesses design and manufacture customized in-pack and on-pack premiums, gifts with purchase, and PWP merchandise.

 

What is a Purchase with Purchase (PWP) promotion?

A Purchase with Purchase promotion, commonly known as PWP, is a marketing strategy where customers are offered the opportunity to purchase an additional product or item at a discounted price or as an exclusive offer after meeting a specific spending threshold. It incentivizes customers to spend more to unlock the special deal and encourages increased sales for the business.

How does a Purchase with Purchase promotion benefit businesses?

A Purchase with Purchase promotion offer several benefits for businesses. It helps increase average order value, as customers are motivated to spend more to avail of the discounted or exclusive item. PWP campaigns also enhance customer engagement and loyalty, as customers perceive added value in their purchase. Moreover, PWP promotions generate word-of-mouth marketing, driving new customers to the business and boosting overall sales.

What are some common types of items used in Purchase with Purchase promotions?

Fast food chains and other businesses often utilize various items for PWP promotions. Some common examples include limited-edition collectables like toys, themed merchandise such as branded apparel or accessories, exclusive packaging or utensils, and personalized or customizable premiums like phone cases or mugs. The choice of items depends on the target audience, brand identity, and the desired promotional impact.

 

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