Custom Giveaway Idea: Free Hand Towel by Payot

In the world of skincare, where indulgence meets self-care, Payot has always been a trusted name. Known for their high-quality products and dedication to customer satisfaction, Payot has taken their commitment a step further with an irresistible custom giveaway.

With every purchase of $130 or more from Payot’s exquisite product range, customers can now claim a complimentary hand towel adorned with Payot’s iconic logo. This brown hand towel not only complements your skincare routine but also adds a touch of luxury to your everyday life. Let’s delve into why the hand towel makes for a fantastic giveaway idea.

 

Giveaway by Payot in Russia: Promo Towel

 

Не пропустите новую акцию от косметической компании Payot, при покупке продукции Payot на сумму от 4000 рублей, Вы получите  эксклюзивное пляжное полотенце с логотипом компании. Плюс ко всему, подарочное полотенце высокого качества, поэтому и эффект от промо-акции будет заметен еще долгое время.

How can this giveaway help to increase sales for Payot?

1. Practicality Meets Brand Exposure

A hand towel is an item we all use daily, whether it’s in our skincare rituals, gym sessions, or simply as a convenient accessory in our homes.

By gifting customers a hand towel branded with Payot’s logo, the brand ensures constant exposure to its name in a practical and unobtrusive manner. Every time the towel is used, Payot’s logo becomes a familiar and comforting sight, reinforcing brand recognition and loyalty.

2. Subtle Elegance

The brown color of the custom hand towel adds an element of sophistication and elegance to the giveaway. It blends seamlessly into various interior styles and personal aesthetics, making it an ideal choice for a wide range of customers.

Whether it’s a minimalist bathroom or a luxurious skincare corner, the hand towel’s understated charm enhances the overall ambiance while subtly promoting Payot’s brand presence.

3. Reinforcing Brand Identity

The inclusion of Payot’s logo on the hand towel serves as a constant reminder of the brand’s commitment to quality and excellence. Customers not only appreciate the brand’s gesture but also feel a deeper connection with Payot’s values and philosophy.

By associating its logo with a daily essential like a hand towel, Payot reinforces its dedication to providing exceptional skincare experiences.

4. Promoting a Sense of Exclusivity

Custom giveaways have a unique way of making customers feel valued and special. By offering a complimentary hand towel exclusively to customers who reach the $130 threshold, Payot fosters a sense of exclusivity.

This encourages customers to explore more of Payot’s product range to avail themselves of this luxurious reward. In turn, it boosts customer engagement and loyalty, creating a win-win situation for both Payot and their cherished clientele.

 

See how other companies use towels as their custom giveaway ideas:

We came across these customised sports towels from AdeS in Mexico. In this blog, we will discuss why towels make perfect GWP ideas. Likewise, we will share tips on effectively using them in your marketing.

 

Customers love free gifts, and promo towels are a practical and valuable item that can be easily tied in with shampoo purchases. Learn how Head & Shoulders, in partnership with FCB, has taken advantage of the promotional benefits of custom logo towels in this blog:

 

Towels are cost-effective and have a high perceived value, making them a popular choice for brands looking to advertise on a budget. Learn how Maggi utilised promotional kitchen towels in this simple yet effective GWP campaign:

Offering a custom-printed towel as an on-pack gift is certainly a fantastic strategy for personal care brands like L’Oréal. Check out how the brand boosts in-store sales with its active sport promotional gift set:

 

In Summary

Payot’s custom giveaway of a branded hand towel is a stroke of marketing brilliance. It combines practicality, elegance, and brand exposure in one thoughtful package. As customers indulge in their skincare routines or use the hand towel in various aspects of their lives, Payot’s logo becomes an integral part of their daily experiences. By investing in this giveaway, Payot reinforces its brand identity, promotes customer loyalty, and leaves a lasting impression on every fortunate recipient.

Planning to add custom towels as part of your marketing? If yes, feel free to contact ODM today. Our team are here to assist you from designing to manufacturing your promotional towel.

 

Custom Giveaway  FAQs

What is a custom giveaway in marketing?

A custom giveaway in marketing refers to the practice of creating and distributing personalized promotional items that bear a company's logo, branding, or message. These items are typically offered to customers or prospects as a gift or incentive to promote brand awareness, loyalty, and engagement. Custom giveaways are effective in leaving a lasting impression and reinforcing a positive association with the brand.

How can a custom giveaway benefit my marketing strategy?

Custom giveaways offer several benefits for your marketing strategy. They serve as tangible reminders of your brand, keeping your business top of mind. They can enhance brand recognition and visibility as recipients use or display promotional items in their daily lives. Custom giveaways also foster customer loyalty, encourage repeat business, and generate positive word-of-mouth referrals when recipients share their experience with others.

What types of custom giveaways are popular in marketing?

There is a wide range of custom giveaways available for marketing purposes. Popular options include branded merchandise such as pens, mugs, tote bags, USB drives, or apparel items like t-shirts or caps. Other popular choices include tech gadgets, eco-friendly products, or personalized accessories like keychains or notebooks. The key is to choose a custom giveaway that aligns with your brand, resonates with your target audience, and provides value or utility in their daily lives.

 

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2023-07-04T16:42:32+08:00

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