Unilever’s latest food marketing campaign is boosting sales for Knorr vegetable bouillon by collection points to get free knifes.

Gift with purchase food marketing.

Knorr’s latest campaign in food marketing

Knorr’s latest campaign in food marketing

Knorr Ireland currently has a new promotion going on to increase their sales. When buying a special vegetable bouillon, you will earn points and when you have collected enough points you can redeem them for a free knife of I.O.Shen. I.O.Shen is a knives company based in the UK which is well-known for its graded steel and cutting edge handling. The knives are engraved with the logo of Knorr into the blade. To receive the knives you will have to follow 4 steps on the website of Knorr. First you will have to create a user account and after that you will have to register for this promotion. After that you can start collection your points by adding the special code from the box into the website and when having collected enough points you can redeem the knives.

 

Food marketing to boost sales

Knorr’s latest campaign in food marketing

Knorr’s latest campaign in food marketing

Large corporations like Unilever are not inexperienced with food marketing. When introducing or boosting sales of certain products a special promotional campaign will be set up. These include advertising also promoting the product in the store. This can be done by a special point of sales display at the head of the aisle or by doing a gift with purchase. Please have a look at other blogs we did about food marketing:

Gift with purchase: Donna Hay Gift Hamper

Gift with purchase Help Increase Sales and customer satisfaction

 

Please use the link at the side if you wish to receive quotation for a promotional item. We also recommend contacting our in-house design team Mindsparkz here for all design enquiries. Should you wish to find out more about our packaging solutions contact us here.