I AM loving this IAMS pet giveaway. A great example of how a promotional giveaway for a pet adds value to your company.
A unique giveaway from IAMS pet food
IAMS is a globally recognized manufacturer of nutritious pet foods. In Australia this Frisbee was given away for free to all dog owners in parks. This promotional gift was designed to look like a 10 kilogram weight. It was branded with the IAMS dog foods logo, with the slogan “strong dogs”.
Analysis of promotional Giveaway
A unique giveaway from IAMS pet food
This product was targeted to all potential buyers. IAMS was able to raise awareness of their brand to this target market. The Frisbee suggests to users, that IAMS dog food provides their pet with superior nutrition. Enabling their pet to be a “strong dog” which can lift this look a like weight plate. This association is likely to raise interest of the user into IAMS pet food. The use of this promotional product can directly influence the user to deviate from their chosen brand. Resulting in the buyer purchasing IAMS pet food .As a result IAMS was able to generate new customers from this marketing strategy. Further benefits include reinforcing the values of the product and company to various stakeholders.
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