Football is the most popular sport, considering the number of fans it has worldwide. In fact, different football events are held every year, and one of the most famous is the EUFA EURO.
That said, let’s discuss the different football promotion ideas implemented in previous EUFA events. Get inspiration from these ideas and see how you can adopt them into your own business.
UEFA – the Union of European Football Associations – is the governing body of European football. It is an association of associations, a representative democracy, and is the umbrella organization for 55 national football associations across Europe. The 17th UEFA European Championship will be held in June 2024 in Germany.
EUFA-Inspired Football Promotional Ideas
1. Gift with Purchase Promotion
Heineken, as the official sponsor of the UEFA Champions League, excites football fans and drink lovers with its latest gift with purchase offer. The beer brand gave away a free custom-printed beer glass for every purchase of five o.5 liters of Heineken beer.
The EUFA Champion League logo printed on the box never escapes from the eyes of football fans, making the promotion successful.
Here’s another GWP promo from Heineken that appeals to football fans. As part of their EUFA 2020 promotion, the beer brand provides an exclusive water bottle to every customer who purchases Heineken 12×330 mL or Heineken 0.0 12×330 mL.
Who would miss these top-notch branded water bottles? Branded with Heineken’s logo, the brewer’s loyal customers will find this GWP merchandise hard to ignore. We can also find the UEFA EURO 2020 logo on the upper body of this GWP water bottle. You can tell that it is engineered with premium quality even just by looking at it.
ParknShop, a famous supermarket in Hong Kong, offered a GWP (gift with purchase) promotion as part of the EUFA event in 2012.
The free gift is a mug co-branded by ParknShop and Tropicana, a renowned fruit juice company.
To get this special UEFA Euro 2012 championship mug, one has to spend at least 500 HKD at any ParknShop store in Hong Kong.
2. On-Pack Promotion
In conjunction with the upcoming UEFA EURO 2012, Carlsberg is offering an on-pack promotion in every Circle K convenience store in Hong Kong.
For every promotional pack purchased, one would receive this very cool promotional gift – Inflatable Bangers!
This special edition of Inflatable Bangers comes in 4 different designs, which entice consumers into purchasing more and drive sales.
Calrsberg and Euro 2012 also have its own logo prominently printed on the Bangers to boost brand awareness.
Kellogg’s also participated in EUFA 2012. The brand offered its famous “oofballs” in each cereal pack. An oofball is a small ball made of fabric that contains a few tiny plastic balls and is a popular item in France. Each box has a different ball printed with a participating country’s flag.
3. Redemption Promo
Redemption is another good promotion idea to try. Here’s an example from Edeka.
Simply spend 10€ on any Edeka product to receive 1 point. Upon collecting 4 points, customers can exchange it for a football Smurf.
In addition, they can buy a Smurf scrapbook or bag for 2,50€ and 1,50€, respectively. If customers complete the entire set of 16 football Smurf, they can get all set to cheer for the German national team!
During the EUFA 2011, Heineken also held a redemption promo.
This campaign allowed participants to redeem limited edition Heineken UEFA Champions League branded promotional gifts in exchange for crown corks or ring pulls.
Each participant can redeem up to three (3) items with no more than 200 pieces of crown corks or ring pulls per transaction.
The redemption promotion ran from 22nd May to 27th May 2011.
4. Sweepstakes
Running a contest is another way to connect with football fans. Here are some ideas from different famous brands.
Coca-Cola runs a raffle where customers can win tickets for the UEFA EURO 202 Final. After purchasing participating products, they simply need to text TICKETS, their full name, and postcode to 60110 to claim their raffle entry. A maximum of one entry per person and one prize per household is subjected to the on-pack giveaway promotion.
Here’s another football promotional idea from Heineken. The brand also ran a sweepstakes to win Official Match Balls for UEFA EURO 2020. Not just that! Lucky 101 winners are entitled to receive tickets to watch EUFA matches. The prize is a pair of tickets for two adults.
5. Floor Advertising
We have spotted this huge floor sticker on London Underground. This floor graphics advertising showcases the EUFA Euro Football pitch that is hard to miss.
This huge floor sticker certainly catches the attention of the public. The transit system welcomes massive foot traffic daily, serving Greater London and some parts of the adjacent counties of Buckinghamshire, Essex, and Hertfordshire in the United Kingdom. When done right, the advertising medium is placed in an area that will help sustain its purpose.
6. Ceiling Decoration
Floor space is indeed a great canvas for advertising, but the ceiling can also do the job for brands. This ceiling advertising is a perfect example to consider. We found it in a pub we visited that showcased Carlberg beer.
These inflatable T-shirts and the football-themed decorations hanging from the ceiling really catch the eyes of clients and passers-by. It is not usual to see sports advertised in such a funny and original way that it gets adults curious and attracts children as well.
7. Football Merchandise
Giving away football-themed merch is definitely an effective way to promote this sport. These items will not just serve as a souvenir but also help build strong connections with the recipients. Here are some ideal products to consider for every football promotion.
More football promotional ideas:
For the 21st FIFA World Cup in Russia that will take place on June 2018, the ODM Group have listed the essential football promotional products.
Liverpool Football Club offers a wide range of Liverpool merchandise, including home and away jerseys, training gear, scarves, hats, and other accessories. The merchandise is officially licensed by Liverpool Football Club and is of high quality.
Our team spotted this promotion of Pringles in a supermarket we visited in Dubai. What truly caught our attention is the simplicity of the packaging and the efficiency with which the brand communicated its lucky draw to consumers.
With the football season underway, people are looking for a way to show off their passion for the sport. Milo has made this easier for little champions as it offers collectable cards, on-pack stickers and custom football bags in this latest in-store promotion.
Budweiser is at it again with a fantastic advertising display in Sainsbury’s that offers nectar card users a 1 in 10 chance of winning a football kit for them and their teammates when purchasing any Budweiser product.
Kick off Your Football Promotion with ODM!
Football is indeed a sport loved by everyone- people of all ages. Therefore, as a brand, you can take advantage of this sport’s popularity to engage and attract your audience. With football season approaching, start preparing your promotional ideas your customers won’t want to miss.
Whether you need custom merchandise, promotional displays, or custom apparel for your business, feel free to email us for a detailed quote. Our team of experienced designers and merchandisers is here to help with your design and marketing needs.
