Brand Marketing With Merchandise: Beerlao’s Secret to Stay On Top

Beerlao is the flagship and market-leading beer in Laos, a landlocked nation in Southeast Asia. Over the years, the brand has been able to provide an exemplary experience for its consumers, who have, in turn, become loyal customers. Let us talk about how the brand continuously stays on top by producing fantastic drinks and leveraging engaging marketing campaigns. Also, how does the brand benefit from marketing with merchandise?

Latest Promotion from Beerlao

Running until 13th April, Beerlao is giving away the chance to win a limited edition folding picnic table with a cooler plus one pack of Beerlao to 10 lucky winners.

To join, interested participants should follow these steps:

1. Share their old photo in Beerlao Music Zone or the atmosphere of Lao New Year’s play on their Facebook page
2. The post should be open to the public.
3. Follow the Hashtag #missyouBeerlaoMusicZoneLNY
4. Comment the picture you posted in the comments section of Beerlao’s promotional post.

Branded Foldable Picnic Table With Built-In Cooler

A picnic table with a built-in cooler is ideal for any outdoor event that involves food and drinks. People can take it camping, to the beach, family BBQs and more. It gives them the freedom to enjoy their favourite beverage while having a snack or meal.

The large picnic tabletop can fit several people at once, allowing them to sit down as they enjoy their drinks. The tabletop is also waterproof and easy to clean, making it very low maintenance while still being attractive.

Meanwhile, the area underneath can store up to 24 cans or bottles of your beverage. The cooler comes with rolling wheels to easily transfer them to other places if needed without any hassle or mess.

Branding Opportunities

Branding is everything when it comes to building awareness for your business or product. Creating a brand identity creates an emotional connection between the prospective customer and the business, leading them to buy based on their affinity for the brand and not just its value proposition.

What we love the most about this portable picnic table is that it offers an expansive room for branding and customization. The tabletop, which is totally visible to people when eating or enjoying beverages, can be printed with a brand logo or even a slogan.

At the same time, the cooler’s body can also be printed with the brand logo or contact information. It is also ideal for printing an image of the actual products from the company.

The whole set can be fully printed with brand colour or other branding requirements, which is definitely helpful in enforcing strong brand recall.

Seeing this custom beer merchandise reminded us of this beer promo idea that we have featured before. 

Beer Promo Idea: Branded 2-in-1 Barbeque and Cooler

This two-part item is shaped like a beer bottle. You can detach the upper half, which includes the cap, to reveal a foot that allows you to rest the bottom on the ground.

The top part is shaped like a barbeque, and the bottom part works like a cooler for keeping drinks and beverages cool.

Aside from the bottle-shaped grillers, we also offer these can-shaped grillers for your BBQ promotions! They can be custom printed with your brand logo or other branding requirements for your marketing campaign.

What Are the Benefits of Marketing with Merchandise Campaigns?

Marketing with promotional merchandise is one of the most beneficial aspects of this advertising campaign. This is especially true when it comes to increasing your company’s brand awareness and sales.

It is a powerful strategy that can help you achieve your goals in three major ways:

1. Increase brand awareness and brand recall.

When you give someone a gift, it creates a positive association with your brand. And if you’re thinking about what you give them, they’ll likely keep the gift for a long time and use it frequently.

They may even show it or talk about it with other people. In turn, that can lead to word-of-mouth recommendations for your business.

2. Create revenue opportunities.

Marketing with merchandise creates revenue opportunities for businesses by serving as an effective form of advertising. These items, commonly called promotional products, can greatly increase the visibility of a business among its target audience. This visibility can drive sales and help boost the bottom line.

3. Increase ROI to attract new customers.

All businesses have inefficiencies when it comes to marketing spending, but the best ones are able to identify these inefficiencies and adjust their strategy accordingly.

Marketing with merchandise is a great way to increase ROI for any business or brand. Unlike most traditional forms of advertising, marketing with merchandise gives your customers an opportunity to promote your brand wherever they go. This form of print marketing gets the word out about your business and allows you to get more out of each dollar spent on advertisements.

When done right, promotional products give companies the ability to reach their target audience directly without having to pay high prices for newspaper ads or television commercials.

Beerlao’s Marketing Merchandise Over the Years

Beerlao is incredibly iconic and there’s no doubt that the company have a huge army of loyal fans.

All the effort they put into marketing is clear for all to see and here is our report from Luang Prabang, the old capital of Laos. Let’s start at the dinner table, as there are many things to see in Laos.

Check out the branded beer glassnapkin holder and ice bucket.

All of these are brightly coloured to draw as much attention as possible to the brand.

Beerlao is already aware that these kinds of items will create tremendous exposure to consumers since they are practical and are classic promo items.

Unlike most marketing and advertising, POS promotional merchandise can be used by potential customers. If the merchandise used in the campaign is unique and useful, consumers will positively associate with your brand.

This branded bottle opener neatly catches beer caps and is extremely practical for bar managers and the public.

It’s a great way to get people to remember your brand because it is not only useful, but people will see it almost every day and use it multiple times.

Fridge bottle openers can be easily attached to a refrigerator door, and this means they will be seen every time someone opens the fridge for a drink or snack.

What’s more incredible is that they come in different shapes and sizes, making it easy for you to customize them to suit your needs.

You can find the ones that best fit your needs and those of your target customers so that you get the maximum effect from them.

It is a perfect add on to any fridge and is so effective when people are about to make an impulse purchase – we also developed a few different countertop beer bottle openers.

Branded umbrellas will be used by customers often, especially in countries prone to either very hot or wet weather.

This consistent use in public will all help to build a positive image of your business, as it shows consumers you like to help your customers.

For this reason, it will also improve the loyalty of existing customers.

Not only will the umbrella protect the motorcyclists from the hot weather, but also from water. As the Laotian New Year involves water being thrown on friends and strangers, this type of umbrella will stop the drivers from getting wet while the crowds throw water at them.

Not sure we feel riding a bike with an umbrella up is exceptionally safe, but we don’t make the rules.

Beer Lao doesn’t just run this branded merchandise campaign on small promotional items.

They also used larger advertising displays – giving stickers away for cars and giving shops banners.

The branded car sticker will have a similar effect, because like the umbrella it is used in public regularly.

Unlike the umbrella, however, there’s a higher likelihood that the car will travel long distances, all over the country.

Branded car stickers increase your brand’s visibility, reach a wider audience, and lead to more brand recognition.

This exposure will help to spread your brand to a wider audience, throughout different areas.

And not only do they help you market your business, but they also look great.

With this increased brand awareness comes an increase in sales.

This is a really eye-catching banner hanging near a shop. It advertises gifts with purchases that you can get if you choose Beerlao.

As you can see from the picture, the sun is out so I would probably go for the promotional sunglasses. The bag should also come in handy if you’re ordering lots of beers or going to a party.

You should be able to notice the parasol umbrella right behind the banner. This is another reminder, as if one were needed, that the brand is everywhere.

The t-Shirts are also really eye-catching with multicolour yellow and green branding. This produces a much more high-end finish than the usual 1 colour silkscreen print promotional shirts, that we usually see from beer companies.

It’s clear that Beer Lao is fixated on creating quality merchandise.

The brand has models using water guns in the brand new green and yellow colour mix in this campaign.

We find that these add a nice refreshing colour pallet to the older pure orange colours on much of their marketing gifts.

Beerlao has proven that products such as these are fantastic branding opportunities, that really do produce results.

The brand has continued to run the marketing merchandise campaign throughout its expansion and is now reaching new heights.

Ultimately it comes down to these marketing merchandise being a free advertisement for the company. If consumers wear or use Beerlao products in public, the brand will surely benefit.

Here’s another case study about Beerlao’s fantastic marketing display that we have featured before:

To Conclude,

In this modern world, marketing is taking on a new shape. With the advent of social media, it has become extremely easy to reach out to a wide variety of customers scattered across the globe. But to make your business stand out among others, you need to think outside the box and leverage marketing with merchandise.

Branded merchandise is a natural extension of your brand and is a form of marketing that people can take with them, allowing for more visibility.

Let Our Team Help You!

We understand that it can be challenging to find that perfect promotional product that makes your brand stand out and is something your customers will love. So here at ODM, we’re working hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of their minds.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

Merchandise Marketing FAQs

All you need to know about marketing with merchandise!

What is marketing with merchandise?

Marketing with merchandise is a promotional strategy that involves using branded items to promote a company, brand, or product. These items can range from t-shirts, hats, and bags to more unique items like phone cases, water bottles, and even custom socks.

Why should I use merchandise as a marketing tool?

Merchandise is a great way to promote your brand because it's tangible and useful. When people use your branded items, they become walking billboards for your brand, spreading awareness to others. Plus, it's a cost-effective way to reach a large audience and build brand recognition.

How can I ensure my merchandise is effective in marketing my brand?

To ensure your merchandise is effective, it's important to make sure it's high-quality, visually appealing, and aligns with your brand identity. It's also important to distribute your merchandise strategically, such as at events or as part of a promotional campaign.

More Beer Promotion Ideas:

2023-04-12T10:00:52+08:00

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