With publishing their Quiz Special, the magazine Match of the Day offers a free gift as on-pack promotion. Matching to the Quiz Special, the customer gets free pens as redemption gift.
Free Pens as On-Pack Promotion by Match of the Day
What are the benefits of this on-pack promotion?
This on-pack promotion is a fantastic example how to influence the consumer in their buying behavior directly in the store. By offering a free on-pack gift the customer will more likely buy your product instead of the product of an other company. The next benefit are the branded pens itself. Costumer retention and brand recognition will surly increase because your costumer will use the branded pens during daily life.
Why using branded pens as promotional product?
Pens are amazing promotional items. One of the most important matters when choosing the perfect promotional product for your business is the branding space and the interaction of the customer with the branded item. This is why pens represent a wonderful promotional product. They offer a large branding space on the cover and it’s easy to print your logo, your companies anniversary or your custom artwork on it.
Free Pens as On-Pack Promotion by Match of the Day
Besides, you can use branded pens not only as an on-pack promotion. When you want to reach as many potential costumers as possible, you can use them as free giveaway to increase your brand awareness.
Curious how promotional products can help you with your marketing idea? Or do you want to learn more about promotional items and their benefits for your business? Feel free to contact us at the ODM Group.
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