Hugo Boss has launched its in store marketing campaign in order to promote the line of male fragrances. One of the tools of this promotional campaign is gift with purchase. The brand is going to give a branded takeaway mug to every customer, who will purchase the Hugo Boss Black cologne. This campaign is meant to reach the main target group of Hugo Boss male fragrance – young male professionals who are willing to attract attention.
Hugo Boss has comprehensive brand strategy, when it comes to differentiating the complimentary brands, for instance Boss Orange, Boss Clothing etc. This campaign aims to attract more attention to the particular brand, rise sales and promote Hugo Boss Black brand’s essence – elegance, classic, sophisticated, premium and high-quality.
Case study Hugo Boss Branded Takeaway Mug
What are the benefits of using Branded Takeaway Mug in promotion?
It is important to keep in mind the target group’s needs and preferences, when it comes to choosing the right gift with the purchase as it did Hugo Boss. The branded takeaway mug combines masculine design, elegance and good-quality. As a gift with purchase, it is going to be a very appealing add on for the target group.
The takeaway mug has considerable space to place a logo as Hugo Boss did or the artwork. Using branded takeaway mug as a gift with purchase in the promotional strategy is great to increase the brand recognition. Usage of the branded merchandise can also lead to a higher logo exposure and therefore rise brand awareness.
Feel free to contact the ODM Group to learn more about branded items or other promotional products, which you can include in your marketing strategy. We have years of experience with sourcing promotional products for companies all over the world.
If you are interested in similar products, then check out some of our related case studies below:
- Branded alarm clocks as promotional product
- Branded Postcards for Advertising Campaign by Hendrick’s Gin
- Promoting with a branded flash drive business card
If you would like to learn about Gift with Purchase visit our page where we offer specifically tailored blogs for gift with purchase.
