Paper Clips are items used in offices and homes around the world. This makes them a great item for branding, however, the traditional paper clip offers little branding space, seemingly an opportunity lost. However, with a style of branded paper clip that offers branding space like this one, the opportunity for brand activation is ignited.
Branded Paper Clip for Brand Activation
These branded paper clips have been utilised by Luzerner Fest in 2011 and is a great example of the use of a promotional product to bring about brand awareness among other strong, profitable opportunities.
What are the opportunities when using branded paper clips?
- Strong Brand Image – Making your brand prevalent is key for any business. Branded paper clips are a great way to make your brand omnipresent, as they can be found everywhere and anywhere. They can be given out as marketing gifts at expo’s, or as a gift at point of sale. The applications of a product like this are endless as a promotional solution.
- Customer Retention – When your brand is well-known, consumers are more likely to return to using your product or service. Branded paper clips like this offer an exceptional way to achieve this, leading to increased profitability in both the short and long run.
- Below the line Marketing – BTL marketing is a great way to achieve brand activation. Branded paper clips like this can effectively advertise your business and demand attention from your consumers. This leads to increased profitability for your business, in an affordable and memorable way.
How can ODM help?
If you are interested in getting your own branded paper clips, be sure to contact us at ODM and enquire on the product code ODM-856.
Keen on creating your very own branded promotional items? Look no further than ODM. Contact us today to learn how you can upgrade your marketing campaigns. Our product designers will be able to provide you with multiple unique examples to wow your audience. Our years of expertise and array of examples with a wide variety of products will surely suit your marketing needs.
If you are interested in more ways to activate your brand through the use of promotional products and merchandise, check out our other blogs!
Here is another way to promote your brand through custom promotional paper clips. You can customise it to the shape of your logo. Fun and interesting shapes will surely capture the attention of your consumers. Click on the blog to find out why we highly recommend custom paper clips as your next brand promotion!
Other than branded paper clips, you can also promote your brand using custom promotional fans as shown below. These fans are usually seen in goodie bags during summer events. Not only they are fun and interesting, but they also remind consumers of your brand when they use this promotional item in the hot weather. Find out more:
Attempting to promote your brand in a bar? This is the blog for you! Using custom branded promotional coasters are a fantastic, cost-effective way to increase brand awareness and visibility. This marketing tool is well-loved by many brands. Find out more here:
Another way to successfully promote your brand is by giving away free promotional gifts. It may sound contradictory to gift free items for more profit but they do come with many benefits that you wouldn’t want to miss out on! Check out this blog to find out the value of free promotional items:
You need not only rely on one promotional product to effectively market to consumers. This blog shows you several promotional products that are blue themed and why we love them! Many stray away from colours but we are here to explain why they can be beneficial. Check out this blog for more: