Promotional T-Shirt Phenomenon: Why So Popular?

The promotional t-shirt trend was not invented just to satisfy our personal needs for a unique t-shirt. On the contrary, its initial purpose was to serve the needs of companies. Making people wear a t-shirt with the logo of your company has become one of the most effective marketing forms. Marketeers have realised that custom printed t-shirts are the best tool to get people’s attention on what they need to say, in addition it is a type of affordable marketing.

Think about what promotional products generally are: note books, pens, t-shirts, key chains etc. These items are neither large nor expensive; instead, they are simply useful. These types of items can easily be used in every day life, making them applicable in long term perspective.

Promotional items have an infinite ability to reach a vast number of people you may have never got the chance to advertise to; an audience far beyond your target boundaries. They have no geographic or demographic limitations. The most obvious example of how this is accomplished are t-shirts. The can be viewed as walking, moving, breathing billboards for your company. Promotional t-shirts are often worn to the gym or simply while out on the town exposing themselves to hundreds of people.

What should be done to make your promotional T-Shirt really effective?

From the set of a sleeve to the turn of the hem, the attention should be paid to, and every detail should be perfect. And it makes all the difference – between a shirt which is worn and a shirt that is loved.

The thing is that all details matter:

• Comfort: shoulder to shoulder taper and reinforced stitching on most styles for extra strength and comfort.
• Fabric: preshrunk fabric for reduced shrinkage after wash.
• Print: no center front crease on garments for uninterrupted printing surfaces.
• Fit: Shaped silhouettes on ladies’ styles for a more feminine fit.
• Finish: double needle finishes for more secure hems.
• Colour: you should pick the colour for your promotional t-shirt on a very accurate way. See below the True Swatch Colour Selector.

NOTE: Each colour has its Colour Name and Pantone Colour#. The coated Pantone colour reference# represents the closest available match for printing reference.

If you still keep thinking that promotional t-shirt is too typical for your marketing campaign, try a different option: polo sport shirts, fleeces, or sweatshirts, perfect for branding in the same way.

Choose from a variety of models, colours, sizes and price ranges. Imprinted t-shirts are sure to attract attention to your company.

Here at ODM Group we have years of experience in working with promotional products, to find out more, feel free to contact us at our blog.