Magazine promotions are a great platform to showcasing promotional products and branded items. Here is a great example of an on-pack promotion employed by AVI-8 and introduced in Cathay Pacifics on-flight catalogue.
The promotion includes a beautifully matching cardholder proudly integrating the AVI logo on the high quality leather fabric.
How using an On-Pack promotion can help accelerate your brand:
If offering a product of high quality and one that can encourage use, then there are numerous positives that can be a causal of offering an on-pack-promotion.
- Stimulating sales. Every business searches for ways to boost the amount of sales. Offering a free gift with purchase, especially such a premium cardholder, can serve as incentive to buy the backpack.
- Increase brand awareness. Due to the nature of the product, it should be in and around public areas. Brand recognition is essential for all, as such this can is an extremely effective method in getting your brand name out there.
- Inspire conversation. Especially when used as a free gift, it is proven that promotional products generate word-of-mouth. If offering a product of high quality and standard then you can ensure that your brand is creating the right kind of conversation.
- Brand reputation. This is a great way to give back to your customers by offering a product that is of similar to standard to your product portfolio whilst it being distributed as free. A happy customer is a happy osmosis!
We have significant experience in product design, product sourcing and product manufacturing; and have produced impeccably premium promotional cardholders similar to this for years. Here’s an example:
At ODM we can help you utilise your 2016 marketing budget. Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive portals dedicated to this on our website.
Here a few other promo idea blogs that may spark some interest: