The power of children pester power is not to be under-estimated. This is one of the reasons why brands heavily target the younger generation, in order to generate a boost in sales or adapt their brand image.
Why we like this promotional packaging:
- Viewable. Many items on the shelves miss on a great opportunity to show off the product on offer. In this case, Junlebao make sure to include a viewing sector, so that their neatly branded product can be clearly seen and viewed by a potential consumer.
- Design. The design of the overall packaging is a great one. The use of bold and vibrant colours will be sure to attract the shopper, whilst ensuring to stick with brand themes for both parties involved.
- Practicality. Customised packaging is a great thing, though in some cases can be over utilised to the point of it using its practicality. This is a great example for sticking with the well-used box shape whilst adding a little of design flair.
Promotional packaging plays a great role in the success of a product. Whether it be to stimulate sales, increase brand awareness or support brand reputation- it’s a component not to be under-estimated when producing any type of products.
We have significant experience in promotional packaging, product sourcing and product manufacturing. At ODM we can help you utilise your 2016 marketing budget. Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive portals dedicated to this on our website.
Here are a few other well executed promotional packaging utilisation examples: