The British-American cosmetic giants, are big advocates of promo gift giving. With the use of, tote bags, notebook sets and body-care hampers they are very experienced in the promotional products industry. Here is one example though of the use of promotional towels, at Hong Kong international airport.
Promo Gift Giving: Crabtree and Evelyn Branded towels
Why do we like this promo gift?
- High quality. Brand reputation is a massive deal when it comes to offering any type of product. As such, the quality of product on offering is hugely influential. These towels on offer from C&E are of premium quality and I’m sure anyone would feel thrilled to receive one of these.
- The towels are great examples of how to gain brand recognition the right way. It’s not about just sticking your logo in the middle of a promotional product, instead it should be a more measured advance, cleverly integrating your brand within the product design. This has proven to be more efficacious in both the short and long term.
- In store display. If you are going to offer a promo gift you should be sure that it will be supported by a clean and well calculated, in this case, POS display. C&E push the promo gift via a picturesque setting, all sticking and aligning with overall brand themes.
Promo Gift Giving: Crabtree and Evelyn Branded towels
How promo gift giving can accelerate your brand?
- Gift with Purchase. This is a great method to stimulate sales. Offering a gwp will help to make your product stand out on the shelf, as well as motivate an impulse purchase, and crucially add value to the initial product offering.
- Customer perception. C&E embrace being a high-end cosmetic brand and when offering products of this standard it will only benefit customer perception and increase brand awareness.
- Promotional giveaway. This is a great approach in fulfilling your customer and potential customers expectations whilst offering a product that holds use and quality.
We have significant experience in product design, product sourcing and product manufacturing. At ODM we can help you utilise your 2016 marketing budget . Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive and ever-expanding portals dedicated to this on our website.
Here are a few other promo gift utilisation examples:
Samui Bicycle Tours Promotional Merchandise
Timeless promotional product – Promotional mugs
