Premium Promotional Casing – Case study by Wuliangye Yibin Co.

There are a number of ways to make your product stand out from your competitors. One such way is to include premium promotional casing that catches the eye of a customer. The Wuliangye Yibin Co. has recently offered a perfect example of this in stores. Carry on reading to find out what effects this promotional idea could have on your business.

Why is premium promotional casing a good marketing idea?

• Increase perceived value: Having premium packaging with your product means that a customer’s first impression of your brand will be that of luxury. As you continue to use premium promotional cases, this will cement the idea of your brand being high quality in customers minds. This in turn will increase what they are willing to pay for your products and your brand image.

• Design: As we can see from the pictures below, there are high quality brand logos on display as these cases provide ample room for logos and branding. As a result, these cases will contribute greatly to brand recognition. Moreover, they can be designed to incorporate company colours and unique designs, such as the dragons and flowers in these designs seen here.

• Encourage sales: Because this product offers the liquor, a premium case and ceramic glasses combined, the value of the overall product is increased. Due to the idea that people will receive more for their money, sales will increase as a consequence. An attractive design is sure to increase sales as well, particularly because these boxes are great for gift giving.

• Effective in store display: This is a great example of an effective in store display. The display is in plain sight for all to see, meaning it is exposed to a large audience. The display also offers a means to see, feel and touch the product before purchase. ISD’s are an essential component when it comes to the success of the product.

From this, we can clearly see that premium promotional casing has a number of benefits on brands and products. Do you need a premium promotional case to showcase your product?

Here at ODM, we have significant experience in product design, sourcing and manufacturing. We can help you utilise your 2016 marketing budget in an effective manner. Be sure to check out our ever-expanding gift with purchase and in store display portals in order to find some more similar case studies.

Here are some similar blogs for you to look at in the meantime:

• Premium Promotional Casing: Glengoyne and Glenlivet
• Promotional Packaging: Junlebao with Winnie the Pooh
• Unique promotional packaging by Bacardi
• Marketing Gift – Bailey’s Box Promotional Packaging