Japanese liquor company Midori are currently offering a free gift with purchase in stores. With each purchase of their melon flavoured liquor, you will receive a retro jug included in the price. A free gift with purchase can have numerous advantages for companies and brands alike, and this blog will highlight precisely what these are.
Why a free gift with purchase can help your business
- Bring in new customers: Everyone enjoys something for nothing. Whilst customers may feel less inclined to buy the product by itself, by adding a free gift with purchase, it becomes much more value for money. Because of this, it will encourage customers to buy from companies they not have bought from before.
- Positive brand image: Being seen as a company that provides more than its competitors will do wonders for your company’s image. With so many brands out there, it is important to stand out from the crowd. Here, Midori are offering a retro jug, which are perfect for serving cocktails in. This will be seen as very generous by customers, and this in turn will reaffirm a positive brand image.
- Adding extra value: One of the main reasons why a gift with purchase is an excellent marketing idea is because it makes the purchase more worthwhile. The added value gives customers additional reason to purchase from you and not from your competitors. This will help customers rationalise the purchase and feel that they are get their money’s worth.
In conclusion, a free gift with purchase provides a great incentive for customers to spend a bit extra in return for a free gift. Why not start thinking about your own gift with purchase promotion? It is sure to have a positive effect on your company!
Here at ODM, we have significant experience in product design, sourcing and manufacturing. We can help you utilise your 2016 marketing budget in an effective manner. Be sure to check out our ever-expanding gift with purchase and in store display portals in order to find some more similar case studies.
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