Event Tracking: Gulfood Show 2016 #Gulfood

The Gulfood show has just finished, bringing to an end of ODM’s event tracking. This event is the World’s Biggest Annual Food and Hospitality Show, being held at Dubai’s World Trade Centre.

For this year’s Gulfood show, The ODM group followed the event closely and gathered information from over 1,800 tweets before and during the event. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.

Event Tracking Gulfood Word Cloud

Event Tracking Gulfood Word Cloud

What was the conclusion of this Event Tracking?

As seen in the world cloud there was a large variety of focus words, with of course Gulfood being the most used. The main words following this are “CDNbeefexperience”,”Halal”, “Dubai” and “food” ; however some of these were to be expected with reference to the location and the event itself. There were also an interesting mentions of drinks such as “coffee” and “maquidrink” showing it is just not a food event.

These word clouds are great at understanding what it is that attendees are talking about and what they find to be most interesting from this event.

Alongside this with this event tracking, we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.

Event Tracking Gulfoods

Event Tracking Gulfoods

Event tracking on Twitter: #Gulfood

Held inside Dubai’s world trade centre, Gulfood gives buyers and key decision makers the chance to meet up with suppliers of food and hospitality related services. From pizza to curry, food suppliers to exporters this events show had a diverse group of people and foods all under one roof.

Event Tracking Gulfoods

Event Tracking Gulfoods

Having celebrated its landmark 20th outing in 2015, Gulfood 2016 welcomed over 90,000 buyers and tens of thousands of suppliers to deliver the widest selection of food & beverage choices from over 160 countries.

At food events like this, there is a lot of competition when it comes to gaining clientele with just the smell and taste of your food. Promotional products are equally important and attractive to buyers that are there to get their next caterer or supplier.

We offer a vast array of promotional products such as pens, bags, and cups that can be used to promote your company throughout some of the biggest food events in the world. Whether it’s for buyers to carry your food, take note of your company or drink your product, ODM offer a great range of promotional products to suit any food company’s promotional needs.

The ODM Group are always following new market trends by tracking events and conferences. For more of our case studies on previous conferences see the list below.

Event tracking on Twitter: SMMEX 2016 #SMMEX2016

Event tracking on Twitter: Consumer Electronic Show 2016 #CES2016

Event tracking on Twitter: Festival of Marketing #FOM15

 

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