The ODM Group is a buying office specializing in the sourcing of promotional items, business gifts and other types of promotional products in Asia.

In order to be able to find the best product at the best price, we have team of merchandisers in different cities of Asia (Hong Kong, Zhuhai, Shenzhen, Shanghai, Singapore …)

Unlike French purchasing offices and other wholesalers, we always deal directly with Chinese factories, which allows us to obtain the best price while adapting the product to the customer’s needs, whatever the quantities.

One of the strengths of the ODM Group is that we have our own R & D team in Singapore. These designers are actively developing new promotional products. Simply put, we are able to turn your idea into a tangible advertising object.

We are obviously familiar with European standards and we make it a point of honor that the products we offer our customers are perfectly suited to their specifications. We therefore provide a quality control service that simply means the systematic presence of a member of our team in factories to control the quality of products before, during and after production.

For any further information, do not hesitate to contact us:

Here is a glossary of terms related to promotional products that you may encounter on this blog. In addition, if you have a doubt about a word used, do not hesitate to leave a comment, we will answer carefully:

Players :

Announcer:  The advertiser is the organization or company behind an advertising or marketing communication operation that aims to promote its products or brand.

Consultant / Promotional Products Advisor:  The promotional consultant develops solutions to the challenges of Marketing, particularly through innovative promotional solutions. It is also a real resource for buying companies, marketing professionals and other actors.

Provider: A promotional product company that produces, imports, processes, prints, etc. promotional products or processes and sells them through promotional product product consultants. The ODM group falls into this category.

The different kinds of Promotional Products:

Account opening gift: Reward offered to customers to thank or reward them for opening an account.

Gift given in advance: Gift offered to a client provided that they make purchases in the future.

Reward: Recognition product, often personalized. They are often used to mark a performance or milestone. They may as well be useful objects (paperweights, clocks …) as only commemorative objects (cups, plaques, trophies …).

Bonded Premium: Gift offered at the point of sale, packed with the product using plastic, paper, ribbon …

Business Gift:  A business gift is a gift of average value (alcohol bottles, office accessories, fashion ..) made for a customer or buyer to maintain good business relations.

Accessories:  This term refers to all media such as posters, counter displays and printed materials, such as inserts, which are directly in line with an advertising campaign.

Collectibles: Products create in order to gain value based on the need, the desire, to acquire the entire collection of products.

Containers (Container Premium): A container used for product (s) which, when empty, may be used to collect other products afterwards.

Commemorative gift: merchandise used to mark an event, ceremony, birthday or milestone.

Continuous Promotion: A series of gifts offered over a period of six to eight weeks.

Reseller Incentive Gifts: Gift or reward offered by the producer to resellers or distributors to thank them for a mass order.

Dealer bonuses : Bonus, gifts, offered to resellers who reach a certain level of purchase or performance.

Prospecting gift / Door opener: Gift offered by a salesperson in order to persuade a prospect to listen to a commercial presentation or to arouse interest in a product or a service.

Free Gift: Gift offered directly, free and without obligation of purchase to generate confidence and / or sympathy.

Hosts gifts / Hosts incentives: A free gift

Bonus / Incentive: Reward for a purchase or commercial performance.

Promotion in packaging / In-pack promotion: A promotional product (gift …) included in the packaging, product packaging.

Keeper: A gift, sample, used in the sending of advertising letters (including the VAD) so that the customer agrees to try one or more products for free, and keeps it even if the product or products are returned after sending.

Promotion “On-Pack”: A gift directly attached to the outside of the packaging of a product by means of a special pouch, cardboard or plastic film.

Premium / Promotion: A product or service offered free of charge if a person performs a certain action such as the purchase of a product or to have reached a certain sales quota.

Prize: A reward goes to the winner of a contest, a lottery, a draw … It is also sometimes referred to in terms of development, sales promotion.

Recognition Product:  Reward offered to customers used to mark a performance, a milestone. These products, often very personalized, can be really useful objects (clocks, paperweights …) or only decorative (plates, trophies …).

SEO Gift: A gift offered to a customer to help them reference / sell a product or service.