A custom plush toy is both fun and perfect for strengthening brand identity and values. Being suitable for customers of all ages, they can be the foundation for many good childhood memories! Today, let’s discuss how UPS’ promotional mascot is a great example of how branding and toys can be promoted.
United Parcel Service, Inc. (UPS) is one of the world’s largest shipping couriers. As a global shipping and logistics solution company, they provide services rather than physical products. So why did they choose to launch its own plush promo campaign?
Evidently, custom plush toy promo campaigns are applicable to a multitude of scenarios. Whether it is used for a brand or company mascot, or as an on pack promo or as a gift with purchase, the possibilities are endless.
How A Custom Plush Toy Will Elevate Your Business Promotion
Featuring UPS
Well positioned brand logo: Undoubtedly, promotional plush toys are highly customisable thus with more effort put into its design, your plush will better stand out from the rest. As seen above, UPS placed their logo on the teddy bear’s sweaters. Therefore, by attracting attention with cute details and accessories, its promotional mascot is the perfect long term retention item that can be passed through generations.
Fitting Within Your Budgets: Custom plush toys are available in different sizes allowing you to choose the perfect fit for your promo campaign. Besides, as the size of the plushes can affect the the cost price, there is a wide price range for budget planning. For instance, businesses with lower budgets can opt for key chain plushes and as the business grow larger, bigger teddies are recommended.
Garnering Attention: Notably, offering custom plush toys for a giveaway could make your product stand out from the crowd and increase your competitive advantage. Moreover, products that appeal to the children are popular as they will pester their parents for ways to receive your promo plush.
Building Loyalty: On that note, exposing children to your brand from a young age will help create a good image for your brand. Evidently, brand awareness starts from a young age. By reaching out to them early on, you will be able to lock their brand loyalty thus acquiring future customers in advance.
Indeed, when designing and manufacturing custom plush toys, it is vitally important to be aware of all the factors that need to be considered for production. Remember that every plush is different!
Other Custom Plush Toy Related Promotion Ideas…
1. McDonald’s Zodiac Plush Collectible
Popular fast food brand – McDonald’s, loves their share of Purchase With Purchse products. Here’s their Hong Kong exclusive zodiac collection:
2. Milk Powder Brands Hopping Onto the Trend
Another plush toy promotion found in Hong Kong, the milk powder brands want a share of the promotional plush benefits!
3. Hershey’s Kisses Teddy Plush
Available in 3 colours, leading chocolate manufacturer – Hershey, has its own teddy bear plush on pack promotion!
Final Thoughts on Custom Plush Toy
Being highly customisable, as the name suggests, custom plush toys provide businesses with endless expansion opportunities. You can use plush toys to broaden your market as they are appealing to all ages but at the same time build brand loyalty and boost sales. What’s not to like about a soft, cuddly plush representing your brand?
Work With ODM Group!
A custom plush toy is an amazing idea for brand promotion. Whether you are making your promotional plush in China or anywhere else, choosing a factory is a crucial step in your journey to making your own plushes. If you would like to get more information about different promotional approaches, ODM is here to help you!
Here at ODM we have significant experience in sourcing, designing and manufacturing products, simply reach out to us and we will offer you your very own promo campaign.