In bid to promote their ‘Diet Mountain Dew’, PepsiCo has organized a contest for fans to win a limited edition Mountain Dew hooded sweatshirts.

One simply needs to submit an artistic representation of the product to stand a chance to walk away with marketing gifts! The participant with the most numbers of votes for the contest would win the prize.

Drinks Promos - Diet Mountain Dew Sweatshirt

This is a very creative way of letting customers know about new products. Participants would be encouraged to find out more about the product and talk about it; which creates hype around the promotional item in the process.

ODM loves this product because, as seen in the picture, Mountain Dew printed their famous logo on the product. This would increase brand awareness and help with brand recall.

You would also be able to customize your product by changing the colour of the sweatshirt or even deciding the type of branding you want on your product. Here are other ways of branding your product:

Should you require any promotional gifts or assistance in brainstorming for promotional products, ODM would be glad to offer its services to you.

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