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Free Book In-Pack Promotion

During our recent visit to Vancouver, Canada, we spotted this promotion at their Safeway stores.

This promotional product campaign mirrors similar marketing effort in the UK targeting at school children and education (See Blog).

See also other blogs on Promotional products by Cereal companies and general blog on different Promotional Mechanisms for delivering promotions.  The instant gratification of an on-pack makes it a favourite.

2010-10-05T10:42:29+00:00