Below are some of our favourite FSDU case studies:

1. Kit Kat Duty-Free Advertising: Unique Instore Display

Kit Kat recently advertised this unique in-store display at Qatar Airport in the Duty-Free Zone. Kit Kat is a chocolate biscuit bar, which was invented in England and is now produced by Nestlé. Such a promotional set-up is great to catch the eye of current or potential customers and to boost not only your sales but also your brand attention. If you need help with in-store FSDU, contact ODM.

2. Back To School In-Store Display by BIC

The French Pen company BIC, is now offering their pens through creative in-store displays. The creative in-store display contains pens in a school bus with the promotion, “win 10 pounds every 10 min.” Contact ODM  to learn about how we can help you create a well-structured free-standing display unit.

3. Exciting POS Display for Beer – Used By Krusovice

Krusovice took centre-stage on the shop floor with their unique, eye-catching POS display for beer. As a drinks brand the main place you would like to see your product selling is large supermarkets – where they have the greatest chance of being seen by a potential customer.  Contact ODM to know more about FSDU and other marketing tools.

4. In-Store Marketing: Milka’s Original POS Display

Milka is currently advertising with an original POS Display in China. They advertised a similar POS Display in the Duty-Free Zone Dubai a few weeks ago. Milka has realized that advertising with a POS Display is always a good way to gain a lot of attention and increase the sale of your products. Many brands promote their products with POS Displays, that’s why you should think about an original design for your POS Display. If you need help with FSDU, feel free to Contact ODM.

5. Awesome In-Store Display by Nestle Frutips

Here we have a fantastic in-store display fabricated by Nestle for one of my personal go-to comfort gummies- Frutips, displayed in Zhuhai’s very own Walmart branch. Contact ODM to know about how we can help develop an eye-catching and effective free-standing display unit.

6. Branded In Store Display in Danish Supermarket

Back in 1877, the first Barilla pasta was created in a small Italian pasta shop. Today the Italian pasta brand is a global player in the market, which still makes pasta with traditions kept from the old pasta shop. Regardless of this, the brand is still required to do in-store display promotions. This allows current and potential customers to taste the old traditional pasta they make. To learn more about free-standing display units, Contact ODM

7. Free-standing Glass Display Case by The Hangar

The Hangar’s free-standing display case is made of glass, while the top and the bottom part use sturdy wood. It showcases the brand’s promotional products, including its custom hats, lanyards, pins, branded keychains, bottle openers and whiskey stone sets. The free-standing display unit is located along the aisle, allowing customers to view it easily.

8. Bespoke Promotional Stand by Coca-cola

We found this bespoke display by Coca-cola. Not to mention its reputation in the industry, the brand certainly stands out in-store with its creative product display. Aside from its design, the neatness of the product display is very noticeable. Each product, both bottled and canned drinks, is stored and organised properly.

9. Metal Retail Display by Plantaze

Unique and dashing – who could turn a blind eye to this bottle-shaped retail display unit from the brand? We love how it replicates the olive oil bottle into a life-size display! The elegant design of this display has the power to pull people to come closer and check out what it offers

10. Wooden Product Display by Borjomi

We spotted his amazing wooden product display by Borjomi at a supermarket in Moscow, Russia, and immediately fell in love with it. Their bottles of mineral water are well-displayed on the upper rack and the shelves below.

For inquiries, please reach us at the ODM Group for further details.

All you need to know about free standing displays!

What are free standing display units (FSDUs)?

Free standing display units (FSDUs) are standalone structures that are designed to hold and display products in a retail setting. These units are usually made of cardboard or plastic, and they are typically placed in high-traffic areas of a store to draw attention to the products they contain.

What are the benefits of using FSDUs in a retail setting?

FSDUs are a great way to showcase products and increase sales in a retail setting. They are eye-catching and can be strategically placed in high-traffic areas of the store to draw attention to specific products. FSDUs are also cost-effective, as they can be made from relatively inexpensive materials and can be reused multiple times.

What types of products are commonly displayed on FSDUs?

FSDUs can be used to display a wide variety of products, including snacks, beverages, cosmetics, electronics, toys, and more. The type of product that is displayed on an FSDU will depend on the retailer's goals and the target audience for the product.

Are there different types of FSDUs?

Yes, there are several different types of FSDUs available. Some common types include floor-standing units, counter displays, pallet displays, and dump bins. Each type of FSDU is designed to hold and display products in a specific way, depending on the needs of the retailer.

Can FSDUs be customized?

Yes, FSDUs can be customized to meet the needs of brands and individual retailers. Customization options may include branding and logo placement, color schemes, and custom messaging. Businesses can work with FSDU manufacturers to create units that are tailored to their specific needs.

Why FDUS are good for the alcoholic drink industry?

In the alcohol industry, companies prefer to portray a premium brand image. This is because alcohol and other beverage items require a lot of branding to associate the taste/quality of the product. As you might know, products such as food and drinks have an intangible perception for the customer’s preferences.