Last week, Autumn Fair commenced in the UK city of Birmingham. This event is one of the top trade shows for homeware and gifts. As well as witnessing thousands of products, visitors had the chance to experience new trends and to connect with suppliers.

Hashtag Tracking - Autumn Fair in Birmingham

Hashtag Tracking – Autumn Fair in Birmingham

This trade show caught our attention due to the similar nature of our business and interesting companies that participated. Such events are always a great opportunity to meet with competitors, possible business partners and suppliers. Also, to gain knowledge, to expand networks and to access the latest trends within the industry.

Hashtag Tracking - Autumn Fair in Birmingham

Hashtag Tracking – Autumn Fair in Birmingham

Speaking of trends, we managed to track more than 1,000 tweets about the event. This word cloud shows all the different people and companies who tweeted about the trade-show and products. Fortunately, for those unable to attend including ourselves, tracking the event through social media gave us access to new ideas, insights and impressions.

Hashtag Tracking - Autumn Fair in Birmingham

Hashtag Tracking – Autumn Fair in Birmingham

The top tweeters of Autumn Fair included @springautfair who shared more than 100 tweets about the event. We felt like we didn’t miss out! Also, hats off to @krasnayadoll and @brandsofchina and all the other tweeters who helped spread the word on the event.

As much as we’d like to visit most trade shows around the world, being based in China makes this quite a challenge. However, in the meantime we will keep hashtag tracking such events and stay updated through the top tweets.

Please find other Hashtag Trackings in the links below:

Stay posted for more of our hashtag tracking blogs.