Juicy Couture started in store campaign for its line of perfumes as well as a part of the promotional activities related to the launch of a new fragrance – Hollywood Royal. The campaign aims to stimulate sales for Juice Perfumes as well as rise the awareness of the new product.
As the brand offers a very “girly” merchandise and promotes itself alike, this in store display was designed accordingly. Styled similar way as the product with use of pink color makes the display to stand out. Especially considering that surroundings of the shop are using neutral colors like beige, white and black. Pink provides that distinct pop of color that certainly is going to be noticed, especially by its target group – young women.
In Store Display for Juicy Couture perfumes
How can a in store display benefit this promotional campaign?
A In store display provides a perfect background to accentuate the product’s best features. Therefore rising initial interest towards the display as well as to the product. Can also be used to communicate brand’s personality through design making it easier for the customer to identify themselves with the brand.
Juicy Couture’s in store promotional campaign was meant to rise an overall brand awareness for its line of fragrances. The in store display made it possible and brought even more benefits – high brand and logo exposure, positive brand associations and helped to distinguish the product from its competitors’ offerings.
Contact ODM
Were you inspired by Juicy Couture’s In Store Display? We believe that you, too, can also be successful with your promotions.
With many years of experience in the promotional products industry, we are your go-to agency to assist with your marketing needs. We can help you with on-pack promotion, gift with purchase, in-store display, POS Displays, and many more, that will surely wow many shoppers. Also, we have a design team, Mindsparkz, that can come up with new, unique, and innovative product ideas. Contact us today!
Related Blogs
If you are interested in similar products, then check out some of our related case studies below:
Have a look at this acrylic perfume display stand for Ralph Lauren. It was created for the advertising campaign for their perfume Woman.
Gucci has found innovative and creative ways to promote this fragrance and one of the ways it has been able to do that is through the use of Perfume marketing displays.
For brands to expand, they must diversify their product range. Diesel has been savvy, capitalizing on the success of the original ‘Only The Brave’ cologne by creating more products for this line.
Frequently Asked Questions
Is the cost of having an in-store display expensive?
The cost of a display varies, depending on the kind of material it is made or if there are any special features to it
How can you make your in-store display more appealing?
It can be of bright and appealing colours. It is great to make the logo distinct to create more brand awareness. You can also involve a theme to make it more interesting. You can also have lighting to attract shoppers.
What are in-store displays?
In-store displays are unique presentations in a store to attract shoppers to a certain product.
