4 Ways How Jameson POS Boosts Brand Awareness In Airport Marketing

Jameson, a renowned blended Irish whiskey brand, has been leveraging airport marketing through the years. We could not deny how the brand incredibly boosted visibility and awareness among its target audiences by this brilliant marketing strategy.

Way back in 2010, we have spotted this excellent point-of-sale display from Jameson at Shanghai airport. Our team were pleased to see improved shelf space in the form of an innovative POS island display.

A flat-screen TV advertised the unique functions of this adaptor, and it is good to see the continued success of this promotional mechanism for Jameson.

Jameson POS

Jameson POS

 

How Does Jameson POS Work for Airport Marketing?

Round the Clock Availability of Brand Message

Since airports operate round the clock, this custom POS display is available to be seen all the time by any traveller. The brand’s message will be accessible no matter what time of the day and will significantly reach a more extensive range of audiences.

 

Captures the Attention of Huge Traveller Audience

Airports welcome an enormous amount of travellers every day. This demographic comes from different places and plays an integral part in increasing brand awareness. Therefore, developing this point-of-sale promotion is a brilliant move from Jameson Whiskey.

 

State of Art Medium of Communication

Continuously innovating and improving POS display stands is just some fantastic ways for brands and businesses to stand out in the market. With its enhanced design and modernized concept, Jameson’s POS display idea is indeed a great example of a state of the art medium of communication.

 

Creates Lasting Impressions

When travellers see unique in-store displays, it piques their attention and triggers word-of-mouth marketing. They will most likely refer the brand behind the presentation that they have seen to their acquaintances. Consequently, it creates lasting impressions that will make people look forward to seeing more from your business.

 

To add to this excellent example, we would like to introduce another POS display from Jameson Whiskey that we have recently spotted. Totally sophisticated, who could turn a blind eye to this whiskey promotion idea?

 

This visual merchandising display comes with a service mat, a rubberized mat placed on the service bar counter, where bartenders place completed drinks ordered by waitstaff. We can also see a branded ice bucket on the frame, which holds two Jameson bottles to complete the indoor bar experience.

 

Connect With Our Team,

Established in 2003, our team has helped various brands in terms of designing and manufacturing promotional products and displays. If you are unsure of the type of p you should use, you can contact us for assistance. Together with our design agency, Mindsparkz, we will help you plan and create the best visual merchandising display that suits your brand.

 

Get More Whiskey Promotion Ideas Below:

2021-11-16T18:34:30+08:00

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