KitKat Promotional Backpack: GWP Marketing in Singapore

Bags serve as excellent promotional gifts due to their practicality, as well as being able to promote your company through visible branding. Chocolate giant Kit Kat ran this promotion to attract consumers and boost sales in travel retail. Check out how the brand successfully paired an eye-catching promotional backpack with in-store purchases.

Kit Kat Promotional Backpack - Marketing in Singapore

 

This GWP involves giving customers the chance to get their hands on a high-quality, branded backpack after purchasing $40 SGD worth of KitKat products. Therefore, being an excellent method of encouraging customers to make large purchases.

Moreover, rewarding them at the same time and, in turn, giving them value for money.

Kit Kat Promotional Backpack - Marketing in Singapore

 

The promotional backpack is also an ideal product for in-store promotion. It provides a simple solution to carrying extra luggage, such as products bought whilst shopping.

The objective of the campaign is to focus on four distinct categories of Millennial travellers. These include the Urban City Breaker, who enjoys exploring cities, the Festival Breaker, who is passionate about live music; the Wellness Breaker, who seeks to disconnect and unwind; and the Adventure Breaker, who views the world as their personal playground.

 

Why Do We Love this KitKat Promotional Backpack?

Having an item like the promotional backpack is a great choice for businesses. Also, offering a high-quality product provides more reasons for customers to take advantage of the promotion. Here are some other benefits that companies can gain from a great promotional item like this:

  • Practicality: Backpacks can be for day-to-day use, whether it’s for work or school. Additionally, your brand and product will be exposed to plenty of people, helping to raise brand awareness.
  • Customization: The bag design and materials can be tailored to fit your own brand and customer base. For this particular example, Kit Kat had chosen red for the bag colour so that it stands out and also ties in with its brand image.
  • Attract Customers: With an eye-catching design and good quality build, customers will be drawn to the product.
  • Stimulate Sales. Using a promotional backpack will drive brand awareness and encourage customers, new and old, to purchase more of your products.

Kit Kat Promotional Backpack - Marketing in Singapore

 

Our team recently saw the same KitKat backpack being offered as a gift-with-purchase in Duty-Free Dubai. What made this in-store promotion different? 

 

More Delightful KitKat Case Studies:

What happens if you use a dynamic duo for a chocolate promotion? You would love to see the results of this GWP promotion from KitKat!

 

How to design a display stand that will wow customers in-store? Take a look at how Kit Kat nailed it in this blog!

 

The famous chocolate brand is prominent even in travel retail! Discover how Kit Kat delighted travellers at Qatar airport!

 

We love how Kit Kat uses creative merchandise that is useful during Chinese New Year while adding a cute touch through the truck display in the supermarket. Take a look at this!

 

Overall,

KitKat’s promotional backpack giveaway campaign was a highly successful marketing initiative that helped the brand achieve its objective of increasing brand awareness and driving sales in travel retail. The campaign leveraged the popularity of backpacks among the target audience and combined it with the appeal of free gifts to create a winning combination.

The well-designed backpacks, featuring KitKat’s iconic branding, were a hit with consumers, and the campaign generated significant buzz on social media platforms. The hashtag #LiveYourBreak trended on Twitter, and many consumers shared pictures of their backpacks, further amplifying the reach of the campaign.

 

Harness Our Creativity!

Here at ODM, we believe that promotional items are a reflection of your brand’s values and personality. That’s why we take pride in delivering high-quality promotional backpacks that are not only durable and comfortable but also stylish and trendy.

We believe that communication is key, and our team will keep you informed every step of the way, ensuring that you are fully satisfied with the progress of your project. Our team is comprised of experienced professionals who are passionate about what they do. We pride ourselves on our attention to detail and our ability to exceed your expectations.

 

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2023-02-27T16:43:11+08:00

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