How Does Lancôme Attract Customers With Its Chic Gift with Purchase?

Lords and Taylor is currently offering a chic cosmetic bag as a free gift with purchase. For any Lancôme purchase of $39.50 or more customers are entitled to a beautifully designed cosmetic bag with 7 pieces of free gift. Lancôme’s Gift with Purchase comes in 2 colours, cranberry red and midnight blue. Both are equally attractive and of high perceived value.

 

Why did Lancôme choose to use a cosmetic bag as their Gift with Purchase?

First of all, Lancôme is in the business of cosmetics as well as skincare products. No doubt that a branded cosmetic bag would be the most relevant marketing gift to offer to their customers. Secondly, Lancôme’s main target market is women. By offering a cosmetic bag, Lancôme will definitely be able to provoke customers’ interest in their brand and products. This is especially true when their gift with purchase offer is both functional and well designed.

Lancôme’s gift with purchase cosmetic bag is big thus making it spacious enough to fit all your cosmetic and skincare products. Alternatively, customers could also be creative with it by using it as a normal clutch bag. Similarly, it can be used to hold all your personal belongings like your phone, wallet, make-up and etc. On top of that, it has a very chic and stylish design that encourages one to bring it out on a date. Thus, customers will not have to shy away from it as this cosmetic bag is elegant and suitable for any occasion.

Room for Improvements:

However, Lancôme could have added a more visible branding onto their gift with purchase. With adequate branding, it will help to boost brand awareness and encourage brand recall. For instance, whenever customers use this promotional cosmetic bag, the logo or brand name printing will enable customers to recall Lancôme as a cosmetic brand. This also encourages them to make a repurchase of Lancôme products! Ultimately, branding is an effective way to boost sales and revenue!

 

Closing Thoughts

Gift with Purchase is undeniably an effective way to generate sales, win customers’ loyalty, and further brand awareness. If done well, everything would work according to your goal. With Lancôme’s marketing idea, we believe that they were able to catch the interest of its shoppers, however, there are things that they need to improve especially when it comes to their branding.

Contact ODM

ODM group is a sourcing company founded in 2003. We specialised in producing gift with purchase merchandise as well as custom promotional giveaways. Moreover, we also partnered with different local and international brands in manufacturing unique POS display units and various promotional items for their marketing. Furthermore, we also assist businesses in curating brand packaging designs with the help of our team of experienced product designers.

If you want us to assist you in your next marketing activity, feel free to keep in touch. We would be glad to provide you with all the services you’ll need.

Check out below for more cosmetic bag ideas!

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Our ODM staff recently spotted this promo at Colourmix outlets in Hong Kong. Lancome, a cosmetic brand owned by L’Oreal is offering a microfiber travel pouch for every promotional pack purchased.

 

Following the success of the micro-fibre Pouch Promo by Lancome, they are now once again driving sales through a new promotional gift. Customers can now get this reversible bag by purchasing Lancome Products!

 

What GWP merchandise is perfect to use for cosmetics brands?

Offering gift with purchase merchandise is very important for cosmetic brands and even with other industries. If you are running a cosmetics line and planning to offer GWP ideas, you may opt to give your customers branded pouches. It is a very practical and inexpensive way to incentivize your customers and further your brand awareness as well.

Should I put my brand logo on my GWP item?

Yes. Printing your brand logo is necessary if you really want to be recognized by customers. It is also an effective way to further your brand awareness.

When is the best time to offer GWP promo?

The holiday season would be a perfect time to offer GWP promo. However, there are times when GWP promotions are more effective than other seasons, which is highly dependent on your business goals.