This is an incredibly unique and innovative product, which has huge potential as a promotional product. It is currently being used in a promotion run by Victoria Bitter, which they ran as a limited edition product, producing only 6000 watches, as they state on the promotional details:

“Six thousand watches will be up for grabs, 5,000 of which can be won by buying a case of VB and entering a code on the website, while 1,000 will be earned by “super loyal customers” who purchase 10 cases of VB.”

World Cup Live Cricket Watch

World Cup Live Cricket Watch

So what does it do? The watch links to almost all smartphones in order to provide the consumer with live cricket results. It was made for the World Cup, but this could potentially be done for anything.

What benefits are there of using a live cricket watch as a promotional product?

World Cup Live Cricket Watch

World Cup Live Cricket Watch

As it’s such a unique and intriguing product it’s guaranteed to get people talking, so your consumers will likely be asked what it is and what it does, which will help to spread brand awareness.

It’s a high-end promotional product, so it’d be perfect as either a giveaway or gift with purchase, as Victoria Bitter have done, or as a discount promotion. If given as a giveaway in which you have to purchase a product to have a chance at winning, then there will likely be a large increase in the number of repeat purchases.

World Cup Live Cricket Watch

World Cup Live Cricket Watch

 

Cricket is a wildly popular sport, so this promotional product will appeal to a huge audience, so regardless of which method you use to promote it, you can be certain that it’s going to drastically improve brand awareness and drastically increase sales, as it’s an incredible incentive if your campaign is run as a gift with purchase.

World Cup Live Cricket Watch

World Cup Live Cricket Watch

Along with the increased brand awareness, it will also lead to your consumers positively associating with your brand, as cricket fans will be extremely happy with this promotional product.