One of the most common marketing strategies that most businesses use nowadays is to offer customers some promotional products as gifts with purchase. This means that when a client buys a certain product, the client can obtain another product as a result of purchasing this specific one. This can either be free or sometimes we need to pay a bit more to get both items. We could use gifts with purchase for on-pack promotions as the client will remember which brand is offering them these kind of gifts.
Ideally, most food related companies would and should be interested in offering clients with some household items like the ones we can find in the picture below:
Looking for gifts with purchase to offer your customers
How do gifts with purchase help our brand increase its brand awareness and value?
Gifts with purchase normally have a great value as the customer will be receiving an additional item once a specific product is purchased.
This is always seen positively by the client as they feel valued by the brand offering this service and specially if the promotional products offered are of great use in daily basis.
For instance, if we offer our clients these kind of household items, the first thing is that we can easily brand it with our logo and our own artwork by using different methods of printing like heat transfer. Secondly it will increase our brand awareness as our brand name is exposed to the public.
