Macy’s is offering new promotional products 2013 for the purchase of selected frangrances from its departmental stores. The fragrances’ new promotional products for 2013 consist of a pouch for Versace fragrances, carry-on bag for Lacoste fragrances and clutch for Giorgio Armani fragrances. The pouch, bag and clutch adds to the perceived value of the fragrance. Read more to find out how the pouch, bag and clutch may be used effectively as promotional products…
Macy’s is a U.S. chain of mid-range to upscale department stores. In addition to its internationally renowned flagship Herald Square location in Midtown Manhattan, New York City, the chain operates 797 other stores in the United States.It also has eSpot ZoomShops kiosks in over 300 store locations selling consumer electronics. It is one of two major divisions of Macy’s Inc. while the other division is the upscale department store, Bloomingdale’s.
How may the pouch, bag and clutch be used effectively as promotional products?
The pouch can be used to place and store all your items in one place. They can be carried around conveniently in the pouch. Moreover, the carry-on bag can be used to carry large or numerous items outdoors. It comes with a hand and adjustable shoulder strap. Furthermore, the clutch can be used to store items and accessories during an evening out.
The pouch, bag and clutch are branded with the fragrance label’s logo in order to increase brand awareness. This will allow more people to know about the fragrance and they will be more inclined to choose that particular fragrance over others. The logo will also boost brand recall. This facilitates free reminder advertising to existing customers and more people will be reminded to make repeat purchases for the fragrance again. What do you think of these promotional products?