Magazine Promotion: Rimowa Branded Bags as Free Gifts

Famous German luggage and accessories brand, Rimowa are advertising their magazine promotion in an airport duty free magazine. Using a magazine promotion especially in an airport is effective for advertising more expensive brands at a cheaper price than the high street, making customers more likely to purchase your high-end product.

Rimowa’s magazine promotion is in regards to their Topas Series and their Salsa Series collections.

•  By purchasing from the Topas Series, you will receive a Free Rimowa Travel Refresher Bag and a shirt bag.
• By purchase from the Salsa, Salsa Deluxe or Salsa Sports Series, you will receive either of these bags as gifts.
  

  Magazine Promotion – Rimowa Branded Bags as Purchase Gifts

Why is this magazine promotion effective in marketing?

Brand Awareness and Exposure

• An effective magazine promotion are great in targeting customers as they provide high brand exposure. This magazine promo provides an airport duty free promotion, and is good for targeting passengers especially potentials customers flying in first and business class. Both of these gifts have huge potential to be branded with your own design.

Added value

• A magazine promotion can easily increase the value of a product. By promoting a high-end gift with your high-end gift promotion like this suitcase and bags Rimowa offer; will make the customer feel more positive with their purchase and about the brand in the future.

Justification

• By offering an expensive luxury item alongside a gift with purchase, the customer is more likely to buy the product and feel like they have gotten something valuable from it. For example, the Refresher Travel Bag itself has a retail value of HK$385, and the Shirt Bag has HK$280,  both of which are expensive, when purchasing the suitcase, it will be a real value for money purchase.

Contact ODM

At ODM we have years of experience in product design, sourcing and manufacturing. We can help you with your marketing budgets effectively. Be sure to contact us if you are interested in finding out more information about effective magazine promotions.

Below are some other related blogs about magazine promotions:

Magazine promotion can bring many benefits to Bottega and any further companies wishing to implement this type of campaign.

It is quite common to offer free goodies when your customer subscribe to your service. Here the french magazine “Attelages” offers premiums to customers for any subscriptions amounting to at least one year.

This is a successful and effective way of using a magazine promo to increase the sales of high end and high quality products

Related Blogs

Frequently Asked Questions

What is a GWP?

The gift-with-purchase is a sales tactic that's used to entice and convert buyers. Other promotions typically take away from the value of the product, like offering a discount or providing free shipping. The gift-with-purchase, though, is used to add value to the receipt.

What are the benefits of using promotional items?

Businesses need promotional items to help reach out to potential customers and clients - it's just a fact. This is a very low-cost marketing method to help draw in new customers. You can find affordable and effective items that will catch people's attention and help draw in potential customers over time.

Why is it important to giveaway promotional products?

Promotional giveaways are a great way to expressing gratitude and is commonly used by our clients. Additionally, it also helps create relationships with clients or employees when they receive a gift that represents our company – ultimately building brand awareness. Therefore, while a promotional gift should ideally give value to your target audience, it should also channel your brand into it.