Bio‐Oil is a specialist moisturizing oil that helps improve the appearance of scars, stretch marks, uneven skin tone, aging and dehydrated skin. Bio‐Oil has won 85 skincare awards since its global launch in 2002. It is currently America’s #1 selling multiuse skincare oil.
Why did Bio-Oil use this beach towel as a marketing gift?
This beach towel serves as the perfect marketing gift as it is practical and convenient to bring around. It is great for travelling; you can also bring it to the beach or use it after swimming or workout sessions. This beach towel is in orange and white stripes which is suitable for all ages and different genders. With this marketing gift, Bio-Oil would be able to attract customers from different age groups and categories. Other brands like Clarins and Dermalogica can also make use of this beach towel as a marketing gift.
How can this beach towel help to increase sales for Bio-Oil?
This beach towel is in Bio-Oil’s signature colours: orange and white. As these are representative of Bio-Oil, offering a beach towel with those two colors as a marketing gift would help to increase brand awareness and brand recognition for the company. The beach towel serves as a walking advertisement for Bio-Oil which is low cost but at the same time more effective than other advertisements in the newspapers or magazines. Existing customers who are attracted by this marketing gift would be encouraged to make repeat purchases from Bio-Oil.
Bio-Oil can also embroider their brand name on the towel so that those who have never heard of the brand before would know where the towel came from. This helps to expose more potential clients to the brand, letting them know about the brand’s existence. This would induce them to make future purchases from Bio-Oil which would help to increase sales for the company.