Marketing Gifts are a key driver for sales of fine Watches on the Cathay Pacific In-Flight Duty Free Magazine. Whilst ODM manufacture a vast range of promotional watches for big brands around the world, it is always nice to turn the marketing on its head and see what trinkets are used to boost the perceived value of watches themselves.
The most basic giveaway for a promotional watch is a free strap. Utility value is massive and this instantly increases the number of outfits a lady can wear with the watch. The Aigner brand is playing safe with this one, but this strategy certainly is worth it. Interchanging the straps may be a pain, but always good to have a genuine spare part since straps are usually the first thing to break.
Offering a metal bag hanger on their next watch ties in nicely with the brand. The horseshoe shape fits in nicely with the watch face and the overall brand. The crystal encrusted face will sit on tables with bags and will portray a strong brand identity. Check out other bag hangers on our blog such as this purse hanger by Chopard for their new store opening.
Finally, the humble keychain… This is a leather key ring with additional crystals encrusted, which makes it rise far above the standard of most key rings offered as giveaways and marketing gifts on B2C channels. ODM have well over 100 examples of keychains being used for marketing. Tweet us your favourite.
Which of these 3 sales offers would tempt you the most? Whilst Cathay call these “A” logo items, in my mind they are lucky horseshoes! My pick would probably be the leather key ring as I am carrying luck with me.
Marketing Gift – Why not use Watches
Looking at all these watches I have been inspired to look back at our blog. The team at ODM have always been impressed by the complexity of movements and manufacturing process that goes into promotional watches. You can get top quality movements from Japan and Europe while achieving low price points simultaneously. Here is a previous blog where we went to a watch factory in China and followed the manufacturing processes from A-Z. Let us know if you have any questions and we will be happy to help.