Marketing Product Idea: Embrace Nature with Natio Outdoor Blanket

As the world around us becomes more fast-paced and technology-driven, it’s crucial to take a step back and reconnect with nature. Natio understands the value of nurturing a holistic lifestyle. In a brilliant marketing move, Natio has introduced a captivating marketing product – an outdoor blanket.

By simply spending $35 or more on Natio products at Myer, customers can now embrace the beauty of the outdoors while enjoying the benefits of Natio’s offerings. In this blog post, we’ll explore why Natio chose this outdoor blanket as a marketing product and how it can help increase sales for the brand.

 

Natio is one of the fastest-growing beauty brands in Australian department stores and the top-performing skincare and bridge make-up brand in Australian pharmacies.

For over four generations, it has evolved from an Australian family business manufacturing skincare and cosmetics for national and international brands.

 

What’s with the Blanket?

Designed with the utmost care and consideration, this blanket offers an unparalleled combination of size, functionality, and comfort. Here’s what customers love about this marketing product.

1. Huge Yet Foldable

When it comes to outdoor comfort, size matters. Our Outdoor Blanket boasts an expansive surface area, providing ample space for you, your loved ones, and all your essentials.

Despite its generous dimensions, the blanket is ingeniously designed to fold into a remarkably compact size. This feature ensures easy storage and effortless portability, allowing you to take it wherever your adventures lead.

2. Waterproof Sacking & Sand Resistant

Nature can be unpredictable, but your blanket doesn’t have to suffer the consequences. Crafted with a waterproof sacking, Natio’s Outdoor Blanket shields you from dampness and moisture, making it perfect for beach outings, picnics in the park, or even camping trips.

Additionally, the fabric is engineered to resist sand, ensuring a hassle-free experience so you can focus on enjoying your time outdoors.

3. Durable, Thick, and Comfortable Skin Touch

Durability is at the heart of our Outdoor Blanket’s construction. With its robust design and high-quality materials, this blanket is built to withstand the rigours of outdoor adventures.

The thick fabric provides a cushioned layer of comfort, allowing you to relax and unwind in the lap of luxury. The soft, skin-touch texture enhances your experience, making every moment spent outdoors delight your senses.

4. Easy to Clean

We understand that outdoor activities can sometimes get a little messy, but fear not! Natio’s Outdoor Blanket is a breeze to clean. Simply easily wipe away dirt, spills, or stains, ensuring that your blanket remains fresh and ready for your next escapade.

Spend less time worrying about cleaning and more time revelling in the great outdoors.

5. Extremely Compact and Portable When Folded

When the adventure ends, it’s time to pack up and head home. Natio’s Outdoor Blanket simplifies this process with its exceptional compactness.

When folded, the blanket seamlessly transforms into a small, portable package, effortlessly fitting into your backpack, picnic basket, or beach tote. This unparalleled convenience means you’ll never have to compromise on comfort or sacrifice precious space during your travels.

 

How Does this  Marketing Product Helps Increase Sales for the Brand?

Let’s explore why Natio chose this outdoor blanket as a marketing product and how it can help increase sales for the brand.

1. Connecting with Natio’s Brand Philosophy

Natio’s brand essence revolves around harnessing nature’s power to enhance one’s beauty and overall well-being. By offering an outdoor blanket, Natio aligns itself perfectly with this philosophy. The blanket is a tangible embodiment of Natio’s commitment to helping individuals embrace the natural world around them.

2. Promoting an Active and Balanced Lifestyle

An outdoor blanket is more than just a comfortable piece of fabric; it symbolises adventure, relaxation, and quality time spent outdoors. Natio recognises that its customers value an active and balanced lifestyle. By encouraging them to spend $35 or more on Natio products, the brand entices individuals to invest in self-care and wellness, creating a deeper connection with the brand.

3. Enhancing the Customer Experience

Natio understands the importance of creating a memorable customer experience. The outdoor blanket acts as an incentive that goes beyond the purchase itself. It adds value and creates a positive association with the brand. Customers can use the blanket to create cosy moments in parks, on beaches, or during picnics with loved ones, amplifying their enjoyment of Natio products.

4. Amplifying Brand Visibility and Recall

The outdoor blanket acts as a mobile advertisement for Natio. Customers who receive the blanket become brand ambassadors as they showcase it in various outdoor settings. This visibility helps raise awareness of Natio and fosters curiosity among onlookers. The blanket serves as a conversation starter, allowing customers to share their positive experiences with Natio and its products.

5. Building Customer Loyalty

By offering the outdoor blanket as a reward for purchasing Natio products, the brand creates a sense of exclusivity and appreciation for its customers. This gesture strengthens the bond between Natio and its loyal patrons, fostering repeat purchases and customer loyalty. It also encourages customers to explore other Natio products, further increasing sales for the brand.

 

More marketing products to try:

Custom outdoor blankets can be given away as promotional giveaways at events, trade shows or a thank-you to customers. This can help increase brand awareness and generate goodwill among potential customers.

 

Relatively affordable, using these bags can ensure a significant return on investment for your business. Just be sure to advertise your offer along with your subscription package.

 

A beach towel is a must-have item when people travel. Aside from being useful in bathing and swimming, it can also be utilised as an extra blanket, beach mat or even bag!

 

In Conclusion

Natio’s decision to use the outdoor blanket as a marketing product is a testament to its commitment to providing a holistic experience for its customers. By offering a product that resonates with its brand philosophy, Natio successfully connects with its target audience and enhances the overall customer experience.

Through this clever marketing strategy, Natio increases sales and builds lasting relationships with its customers. So, why not embrace the great outdoors with Natio and experience nature’s beauty and wellness?

 

What Can ODM Offer?

At ODM Group, we understand the importance of effective marketing products in promoting businesses. We specialise in helping businesses produce a wide range of marketing products, including outdoor blankets, that enhance brand visibility and create lasting impressions.

To learn how we can assist you in producing marketing products such as outdoor blankets, we invite you to contact us for a detailed quote. Our dedicated team will provide personalised guidance and support throughout the production process. Reach out to ODM Group today and let us help you elevate your marketing efforts with high-quality promotional products!

 

Frequently Asked Questions

How can outdoor blankets be used as a marketing product?

Outdoor blankets serve as a versatile marketing product that can be used in various ways to promote your brand. They can be offered as promotional gifts or incentives during outdoor events, trade shows, or corporate outings. Additionally, outdoor blankets can be sold as merchandise or included in gift packages, providing a practical and memorable item that showcases your brand logo and messaging.

What are the benefits of using outdoor blankets as a marketing product?

They provide a tangible and functional item that recipients can use and appreciate, increasing the likelihood of brand recall and creating a positive brand association. Outdoor blankets also offer high visibility for your brand as they are often used in public settings, attracting attention and generating exposure for your business.

How can ODM Group assist in using outdoor blankets as a marketing product?

ODM Group specializes in helping businesses effectively utilize outdoor blankets as a marketing product. Our team of designers can collaborate with you to create custom designs that align with your brand identity and objectives. We offer a range of options, including various materials, sizes, and customization features, allowing you to select the ideal outdoor blanket that meets your specific marketing needs.

 

More Blogs to Read