Membership Packs - 100 Promo Gift ideas

Membership packs should be considered as key part of marketing campaigns since promo gifts do great things to establish customer relationships. Using sporting societies as basis should help us get an understanding so read below for our ideas and case studies.

How you position your club’s image and what it offers is important when targeting a potential customer.Where your club stands compared to your competitors also helps a target market understand and appreciate the value and choice offered.

For example a person looking for a week night tennis competition will compare a club’s location, facilities, costs, reputation and time commitment with others in the area. Here are some questions to ask to help position your club:

How does your club compare with other organisations?
What makes your club different from other clubs?
What are parents looking for in an activity?
What do participants want in an event?
What would a potential sponsor look for?
Does your sport have the right image to recruit new members? xxx

These questions can be fulfilled by using different kind of promotional items that will make potential customers choose your sporting club. There are many different ways and themes we could use to focus around this marketing idea.

For this occasion we are going to talk about membership packs. The idea behind a membership pack is that you need to know your audience very well that you could really anticipate what they want. This could be in the form of some useful branded products they will benefit when using your services.

List of possible promotional items for gyms to use in membership packs:

Sport water bottles
Gym padlocks
Membership Packs – Gym Digital Paddock
Sport headphones
Promotional sports bags
Trolley tokens/ Locker coins
Key rings/ key chains
Branded caps
Safety pins
Cotton wristbands
Cotton headbands
Sweatbands
Spirit sport tumblers
Cooling drink holders
Pedometer
Personalized small MP3 player
Backpacks
Fanny packs
Weighing scale
Polo shirt
Protein shake bottles
Uniform for staff
Knee pads
Socks
Bean bag
Boxing gloves
Ankle supports

We could also offer our clients some giveaways for the purchase of a specific membership pack. There are many ways businesses can use giveaways to their advantage.

It can help to promote the business with more visibility. Also it could convince consumers to try the product or service and come back. As a result a long term customer relationship can be developed through membership packs.

Possible giveaways and promo gifts for sports teams:

Pens
Mugs
Wallets
Shaver set
Beer Glass
USB pen
Bottle opener
Mousepad
Pen holder
Calendars
Diaries
Membership Pack – Stress Balls
Portable radio
Notepads
Inflatable baby pools
Plush toy
Walkie talkie
Ash trays
Thermos flask
Small travel kit
Lunch boxes

List of items for spas and swimming pools:

Promotional flip flops
Umbrellas for sun
Membership Pack – Soccer Cell Phone Holder
Workout towels
Buckets
Sport sun glasses
Goggles
Cosmetic pouch
Branded soap
Heat packs
Swimming caps
Swimming wear
Lifeguard uniforms
Pool automatic vacuum cleaners
Swimming pool thermometers
Swimming pool filter cartridge
Inflatable swimming ring
Floating swimming board
Diving masks
Diving gloves
Hand sanitizer
Folding chair
Wash bags
Speedos
Stress balls

When it comes to selling our services to the audience we need to have a target audience on mind. Marketing your activities to ‘everyone’ is inefficient. Not everyone wants the same thing and not everyone is alike.

You’ll be wasting time and resources with this approach.Target marketing focuses your marketing activities on groups of people (or target markets) most likely to become a member.

The same idea can be used for promotion. We can target different promotional items to different aged people. Membership packs can be used again too deliver different small items at the same time.