The beginning of the baseball season is fast approaching and tickets for these ballgames are selling fast. Many fans are merely hoping to see their favourite players ‘go yard’ on opening day. Others, however, are keeping a keen eye on the early season promotions and giveaways that teams are offering.
Sports fans give their nod of approval to bobblehead promotions
MLB and the link between sports and promotions
In a sport steeped in tradition is a lesser talked about one of offering promotional products to the first so-many-thousand fans through the gate on any particular gameday. These promotional giveaway days are advertised beforehand on ballclubs’ websites and frequently mentioned during broadcasts by the commentators. Often products can include items such as bobbleheads of players, towels, scarfs, hoodies, hats and bags. An example of one of these upcoming promotions is the Los Angeles Dodgers Ryu Hyun-jin bobblehead presented by the Korean airline, Asiana Airlines. Dodgers’ pitcher Ryu Hyun-jin and Rangers’ outfielder Choo Shin-soo are the two biggest Korean names currently playing in the MLB. While they’re both extremely talented players, these acquisitions are undoubtedly far more than talent based; If you walk down any busy Korean street you’ll see many people in Dodgers or Indians apparel (the latter being Choo’s old team). Clearly this is an opportunity for ballclubs to sell their team apparel overseas and looking at this it’s clear that there is a huge relationship between sports and promotions.
Choosing the right sports promotions for your brand
MLB and the link between sports and promotions
It’s promotions such as these where companies can take a huge step towards giving themselves a great brand image amongst sports fans. Not just in markets as huge as that of the MLB but there’s an avenue no matter the size of your company or team with whom you wish to associate. For any firm or marketing manager wanting to launch one of these promotions the first step is to select a team or player that can best be linked with your brand, ethos and target market.
We have extensive experience working with the leading names in international sports and would welcome all enquiries to contact us here.
