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On-pack with purchase of soft drinks.

Supermarkets in Hong Kong are now offering a special pack from Coke.   2 bottles are blister wrapped together and a plastic holder is slipped onto the bottle necks.    Other bulky items are also now being packed with carrying handles built in, often pushing clients to buy 2-3 pc. packs of other items like toiletries,  etc…

In-Store Packaging is changing to encompass more carrying solutions now that there is a Govt.  levy or tariff on each plastic bag given at the checkout.  This is priced at HK$0.50/pc (US$0.07).

Opportunity – this new packaging method lends itself to the addition of promotional products.   On each sale there is a higher budget due to multi-packs, therefore chance to do more interesting promo product.  These can be either Bottle Neckers hanging from the neck of the bottle, or can be held between the 2 bottles under the plastic blister packing.

2 bottle on-pack

2009-09-28T02:34:30+00:00